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Brand Forum Packaging Design Webinar

Wednesday 24th Nov 2021 12:00 - 13:00
Registration Closed
Event is free of charge.

Brand Forum Packaging Design Webinar

This webinar is open to Brand Forum members and Bord Bia client companies only.

This packaging design masterclass will equip you for success taking you from the initial idea through to the ultimate brand experience.

Content

  • Guiding principles in setting clear design objectives and producing best in class creative briefs
  • The creative development process - de-coding briefs, judging creative responses and final outcomes.
  • The use of colour as a super power and thinking about the commercial environment where brands feature. 
  • Thinking differently and pushing out the boundaries, breaking the rules and going against the norm.
  • The digital imperative.
  • Sustainability considerations.

Food & drink brand case studies will be integrated throughout. 

For further information on the Packaging Design webinar please contact Maria.Burke@BordBia.ie.