Brand Health Check Workshop
This Brand Forum hybrid workshop is targeted at participants of the 2023 Brand Health Check survey and will focus on how to interpret the survey results. The workshop is designed to aid brand owners analyse their reports and identify issues and opportunities for brands in their respective category. The expert analysis affords brand managers the opportunity to generate insights behind the findings.
The Brand Forum Brand Health Check survey is a large scale on-line survey of grocery shoppers, designed to collect and analyse information to help brand owners understand: Brand Awareness, Brand Consideration, Brand Experience, Brand Equity, Brand Commitment and Future Brand Potential.
For further information contact Niamh.MacHale@BordBia.ie or Maria.Burke@BordBia.ie