In 2020, much of the world has had to readjust to new ways of communicating and connecting, resulting in a huge growth in online presence. This has presented both challenges and opportunities for Irish food, drink and horticulture companies seeking to build brand awareness and drive sales through this ever expanding channel. Reflecting on some recently conducted Bord Bia research and intelligence reports in this space, this webinar will guide attendees through some of the implications of these trends and how they will influence the development of a winning Digital Marketing Strategy.
This webinar will also support companies looking to grow their business through the likes of Amazon, Alibaba and Walmart. Attendees will receive direct reports on how to list their products on these Digital Marketplace juggernauts and win the ‘Buy Button’
We’ll wrap up by going through the wide range of Bord Bia Think Digital supports that are available to help companies navigate the ever-changing online landscape.