How Irish Consumers Are Navigating The Cost of Living Crisis
For this session, Robert Flavin from V360 will look at recent research that explores consumer confidence, consumer cost inflation mitigation techniques and communicating price increases – countering consumers ‘rip off’ antenna.
The webinar will consider the other side of the price coin to explore how food companies and retailers in Ireland and abroad have been responding to the cost of living crisis. Robert Flavin is Director of Strategic Planning at V360 and will bring his significant experience of shopper marketing and planning at BBDO and Diageo to this topic. In addition, Joanna Walker from Purple Basil Marketing will look at examples from food brands and retailers in the UK market and share tips on how to communicate with customers and consumers in inflationary times.