Inflationary Impact Launch
Join us in the Bord Bia Global Hub for the launch of Inflationary Impact
An update on our Feeling the Pinch work, this study developed in conjunction with behavioural insights practice Canvas8 explores the current consumer landscape in a world that faces continued disruption and unique economic challenges, compounded by inflationary pressures that haven’t been experienced for decades.
The event will look at what’s essential for consumers right now, exploring how we are navigating the world around us, how in particular we approach our shopping and our ever evolving relationship with food and drink.
Conducted in 5 key markets, the study sets out to inform businesses how best to engage with consumers and will feature opportunities informing new product development, communications, and brand strategy.
This event will take place at 12:30pm on Wednesday 18th January 2023
This event is open to Bord Bia client companies only