Kingdom of Saudi Arabia (KSA)– Accelerator Programme
Why are we doing this:
The objective of this programme is to deliver retail market opportunities for Bord Bia clients by determining with participants if KSA is a viable option for business development and supporting a strategy for success.
This will be achieved by:
- providing group and client specific market intelligence for this region
- facilitating clients to define their market entry or market growth strategy through a structured process
How will it work
A combination of group workshops, 1-1 company support and in market visits
- Market Immersion (Group): Macro Forces, How to do business in KSA, Consumer Understanding
- Facilitated Strategy Development (Company specific) – Where to Play and How to Win, Customer & Channel Intelligence, In Market Primary Research
- Market Study Visit (Group) : In market safari and foodservice immersion.
If you have any questions please contact tara.hyland@bordbia.ie