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Kingdom of Saudi Arabia (KSA)– Accelerator Programme

Thursday 4th May 2023 10:00 - 13:00
Registration Open
Event is free of charge.

Kingdom of Saudi Arabia (KSA)– Accelerator Programme

Why are we doing this:

The objective of this programme is to deliver retail market opportunities for Bord Bia clients by determining with participants if KSA is a viable option for business development and supporting a strategy for success.

This will be achieved by:

  • providing group and client specific market intelligence for this region
  • facilitating clients to define their market entry or market growth strategy through a structured process

How will it work

A combination of group workshops, 1-1 company support and in market visits

  • Market Immersion (Group): Macro Forces, How to do business in KSA, Consumer Understanding
  • Facilitated Strategy Development (Company specific) – Where to Play and How to Win,  Customer & Channel Intelligence, In Market Primary Research
  • Market Study Visit (Group) : In market safari and foodservice immersion.

If you have any questions please contact tara.hyland@bordbia.ie


Registration Form