Engaging the Consumer
This event will share the latest thinking on consumer connections, collecting data throughout the customer journey and optimising the interconnectivity of all media touch points. The presentation from Dentsu, will incorporate a recent Denny case study from Denny - Pilgrims Food Masters. Monster Energy’s presentation will outline how putting the consumer at the heart of their brand has been critical to the success of their business and brand.
Presenters:
- Dael Wood: Strategic Consulting Director, Dentsu International
- Julie Ann Twomey: Marketing & Innovation Controller, Pilgrim's Food Masters, UK & Ireland
- James O’Rourke: Senior Business Director - Ireland & Romania, Monster Energy