Navigating Global Disruption - The African Consumer in 2023
The past three years have thrown up unique challenges around the globe from COVID-19 to supply chain issues, the Russia-Ukraine war and its effect on food security, global inflation, African currency devaluation and more. These events have shaped the decision-making process of the consumer over time. Ben Longman, CEO of Trendtype will present on “Navigating Global Disruption – The African Consumer in 2023” and will give us a lens into the future habits of African consumers.