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UK Premium Chocolate Market Debrief

Tuesday 21st Mar 2023 10:30 - 12:00
Registration Closed
Event is free of charge.

UK Premium Chocolate Market Debrief

The UK remains one of our main export markets for Irish chocolate and confectionery, and to support this Bord Bia have just completed research into the premium UK chocolate shopper to better understand what is shaping the upper end of the chocolate market.

The research took the form of focus groups and shop alongs with premium chocolate shoppers, 1-2-1 interviews with chocolate gurus, and these findings were tested amongst a panel of over 1,000 premium chocolate shoppers. The results will help guide Irish confectionery companies planning for growth in the UK market through guiding more compelling innovation and enhancing trade relationships.

We cordially invite you to join us for a debriefing of this research with our research partners BANDA at 10.30 on Tuesday March 21st in the Bord Bia Global Hub and online.



Margaret McCarthy, PCF Business Development Manager, Bord Bia

Davina O’Donoghue & Jimmy Larsen, BANDA

Cian O’Mahony, Insight and Planning Specialist - UK, Bord Bia