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Launching Brand Health Check 2024

The Brand Forum is offering brand owners the opportunity to partake in a Brand Health Check. This is a large scale on-line survey of grocery shoppers, designed to collect and analyse information to help brand owners understand: Brand Awareness, Brand Consideration, Brand Experience, Brand Equity, Brand Commitment and Future Brand Potential.


  • The study is based on a sample size of 500 nationally represented respondents, which is quota controlled
  • Participants in the Brand Health Check can nominate five competitor "benchmark" brands; which can be used to compare the data
  • Participating brands can include two elective statements and incorporate one bespoke question applicable to their brand
  • Output includes a bespoke report identifying issues and opportunities for your brand in its respective category, plus and an overall metric of Brand Health.



  • 4th December 2023: Sign Up
  • 16th January 2024: Final data submissions
  • 29th January 2024: Survey goes into field
  • 28th March 2024: Research results available
  • 4th April 2024: Workshop on 'How to interpret the Health Check' 
  • From 15th April 2024: 1 on 1 company debriefs to interpret research findings


Cost: €950 +VAT per brand, plus Brand Forum membership.  (There is no discount for multiple brands from the one company). 


For further information please contact: or


Brand Health Check 2024