Hit enter to search or ESC to close

Brand Health Check

Bord Bia’s Brand Forum offers members an opportunity to partake in a Brand Health Check. 

This large scale on-line survey of grocery shoppers, across an extensive range of categories, is designed to collect and analyse important information to help brand owners in the following areas:

  1. Brand Awareness
  2. Brand Consideration
  3. Brand Commitment
  4. Brand Experience
  5. Brand Equity Future
  6. Brand Potential
  7. An overall metric of Brand Health

The study is generally based on a sample size of 500 and respondents will be nationally represented and quota controlled. Participants in the Brand Health Check can nominate five competitor "benchmark" brands; which can be used to compare the data.