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Brand Health Check Survey 2023

Brand Health Check is survey of grocery shoppers, across an extensive range of categories. The survey is designed to collect and analyse key brand information such as Brand awareness, consideration, experience, equity, commitment, potential and concludes with an overall metric of brand health. The output includes a bespoke brand report, identifying issues and opportunities for your brand in its respective category, and includes expert analysis delivered by 1-1 meetings.

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The online survey is based on a sample size of 500.  Respondents will be nationally represented and quota controlled. Participating brands can incorporate:

  • Five competitor "benchmark" brands,
  • Two elective statements, that respondents rate against your brand and those of your competitors.
  • One bespoke brand question.

Timing

  • Sign up week commencing 4thDecember ’22
  • Survey in field in 5st– 24th February ‘23
  • Results available from week commencing 27thMarch  ‘23

Cost: €950 +VAT per brand. Brand Forum membership is a prerequisite of participation.

For further information please contact:  Niamh.MacHale@bordbia.ie or Maria.Burke@bordbia.ie

Brand Health Check 2023