Brand Health Check
Bord Bia’s Brand Forum offers members an opportunity to partake in a Brand Health Check.
This large scale on-line survey of grocery shoppers, across an extensive range of categories, is designed to collect and analyse important information to help brand owners in the following areas:
- Brand Awareness
- Brand Consideration
- Brand Commitment
- Brand Experience
- Brand Equity Future
- Brand Potential
- An overall metric of Brand Health
The study is generally based on a sample size of 500 and respondents will be nationally represented and quota controlled. Participants in the Brand Health Check can nominate five competitor "benchmark" brands; which can be used to compare the data.