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How to Develop a Category Management Strategy - 4 week development programme

What is it?

The programme involves a combination of learning module delivery and expert consultation. Participants will attend two three hours workshop modules built upon a dedicated Category Management Framework, bespoke to our industry. The framework will guide companies to develop a robust Category Management strategy for their business and enable them to develop a customer approach for negotiations resulting in business growth.

We will provide guidance and expert support on the development of a bespoke Category Strategy proposal for your business in between these sessions.


Who is it for?

This programme is not limited to category management practitioners, planogram experts or category partners. It is for any company looking to grow their sales by building better proposals. This programme is also for any company who has the opportunity to pitch, present or negotiate with a current or potential customer(s).

You do not have to be a category partner or have planogram input for this programme.


What’s involved?

Attendance on the key dates displayed in the tab above. As demand for this programme is high, we will only accept applicants who show commitment to the dates, and to the strategy work included.

Applicants are also expected to work on their framework during the programme, engaging with the consultations and Bord Bia support to deliver a Category Management Strategy for review by our team