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The Key Sections of the Key Customer Manager Model

The Key Customer Management model draws on international leading thinking and provides a guide in what it takes to be a great customer manager in an Irish food and drink company. We describe this as ‘what a key customer manager should be doing in role everyday, as well as the key behaviours needed’. Each section of the model brings to life the key areas that customer managers should focus on to help be successful in their role:

  • Putting the customer at the heart
  • Customer Understanding
  • Trusted Partnerships
  • Preparing to Engage
  • Engage
  • Excellent Execution

Download a copy of the overview below and think about each part of the model and how this relates to the job that you are doing everyday.


Key Customer Management Model Overview