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Digital Analytics The Why and How Guidebook

Understanding how to measure and use your Digital Analytics allows you to take a step back, see what’s working, what’s not and what needs improvement. The ability to read these analytics and generate powerful insights increases the effectiveness of your marketing campaigns and efforts. The Client Capability team as part of their Think Digital Programme have developed a Digital Analytics guidebook. This guidebook will take you through:

  • Why Analyse Data?
  • Goals and Goal Set-Up
  • Analytics Reports
  • Using the URL Builder
  • Analysing Data
  • Data Protection Considerations