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PPC & Display Marketing How to Drive Traffic to your Website Guidebook

Pay-per-Click Marketing and Display Marketing are two very effective ways of driving traffic to your site, thus increasing your brand awareness, reach and thus sales. The Client Capability team as part of their Think Digital Programme have developed a PPC and Display Marketing guidebook. This guidebook will cover:

  • PPC & Display Overview
  • Introduction to PPC
  • Introduction to Display
  • Managing PPC and Display Campaigns
  • Measuring Success of PPC and Display Campaigns