Macrodrivers are structural factors that are likely to influence societal norms. These macro drivers look at the social, economic, political, environmental and technological factors that are likely to both have an impact and drive changes in consumer behaviour.
People want to build physical and mental resilience
People are striving to become more mindful citizens
People are seeking out experiences that bring them closer to people and brands
People are exploring their own identity and other communities
People are looking to minimise effort and maximise enjoyment