Macro Drivers

Macrodrivers are structural factors that are likely to influence societal norms. These macro drivers look at the social, economic, political, environmental and technological factors that are likely to both have an impact and drive changes in consumer behaviour.

Macro Trends

Health and Wellbeing

People want to build physical and mental resilience

Responsible Living

People are striving to become more mindful citizens

Engaging Experiences

People are seeking out experiences that bring them closer to people and brands

Community & Identity

People are exploring their own identity and other communities

Life Logistics

People are looking to minimise effort and maximise enjoyment