Bord Bia are continuing the tracking of UK grocery shoppers to gauge how the Brexit situation is impacting on attitudes towards the Rep. of Ireland and the core food & drink export categories. This study is conducted via a nationally representative survey of UK grocery shoppers online and this is the 9thwave of research conducted to date. The fieldwork for this period was conducted between the 12th–14th October 2020.
The survey focuses on a range of Brexit related topics including understanding the mood of the nation, future concerns, personal impact based on economic situation, perceptions of Rep. of Ireland food and drink vs. key competitor markets around being local, openness to choosing, trust, visibility and premium credentials. It also evaluates the extent that Rep. of Ireland food and drink would be missed should Brexit encourage a price increase or a limitation in availability of Irish produce.