Insight and Research

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Insight and Research

Bord Bia believes in anchoring your food business in consumer insight as the best prospect of ensuring repeat business from satisfied consumers. foresight4food is our programme that researches consumer trends, encourages companies to take a consumer perspective on existing and new products and provides stimulus through its Inspiration Expeditions for innovations. SuperBrands for Smaller Businesses is a syndicated service for such businesses that enables them glean insights to help branding or innovation projects.

We also make our reports available under our Publications search - these are based on original research undertaken by Bord Bia. This facility also allows you find any Corporate Publications or Industry Commentaries that might be of interest. If you are looking for a presentation from a Bord Bia event, we post those here in our Events section when we have those speakers' agreement to do so. .

The FoodAlert is a weekly newsletter that offers breaking news from our overseas offices and category specialists about developments in the food business that have implications for Irish suppliers. Allied to this, we monitor developments in markets for key products in the Price Reporting option in our Farmers' section which enables you analyse price movements over a variety of time series. Similarly, the Ireland Foodservice Newsletter offers updates on that 'route to market' in the domestic market.

If none of these address your immediate requirements, do try our Enquiry Service that will endeavour to answer specific queries from a variety of holdings that we manage including our own publications - you can post your query in an Enquiry Form or email (le dul i dteagmháil le Bord Bia trí Ghaeilge, cur ríomhphost chugainn ag