Hit enter to search or ESC to close

“Insight Inside” The Thinking House

10 March 2017

Mairéad McKeown – Librarian & Information Specialist, Bord Bia – The Irish Food Board


“Insight Inside” The Thinking House



“The only thing you absolutely need to know is the location of the library.” – Albert Einstein


Albert Einstein said this over 60 years ago and it’s as true now as it was back then, possibly even more so! Even though we live in an age of ‘everything’ being online, where Google offers us a hyper convenient way to source information, the value of the Bord Bia library at The Thinking House has not diminished, in fact, it has become "the authoritative source of strategic insight linking market opportunities to industry."


Yet, Irish food manufacturers may ask themselves, “If everything is online & I have access to Google, why would I need to know the location of the Bord Bia library?”


Here’s why:

Google can be a great place to kick off a piece groundwork BUT a Google search only scratches the surface of the global information landscape. When making important business decisions about brands, new products or markets etc… Irish food, drink and horticulture manufacturers always need to go beyond Google to ensure their decisions are fully informed. And here’s where we can help, our unique, distinct & extensive collection of “Insight Inside” the Bord Bia library at The Thinking House continues to be unparalleled anywhere in the world. In addition to the proprietary consumer and market insight we produce here in The Thinking House, we’ve also negotiated open access to 19+ authoritative databases, in addition to extensive IBook & print collections from various Publishers such as Nielsen, Packaged Facts, Horticulture Trade Association, IWSR, Harvard ….


“Insight Inside” The Thinking House


But it’s not only the ”Insight inside” The Bord Bia library which makes us unique and sets us apart from Google, the Library would not be such a highly regarded resource without its dedicated librarians. Collectively the “Food Specialist Librarians” in Bord Bia have built up over twenty years of experience between them and there’s probably no question they haven’t been asked before. They are human search engines, knowledgeable, very approachable and extremely passionate about what they do. Just last year alone they managed over 2,800 Groundwork searches, which helped grow the success of the Irish Food & Horticulture industries. Our librarians helped our clients to save time & money, reduce risk & uncertainty to their businesses and ultimately make better, more informed decisions. But don’t just take our word for it, here’s some of the feedback we’ve received from the Irish Food & Horticulture Industry:


“Amy / Mairead, Thank you both for the excellent analysis, which is most useful” – Daniel Hickey – MD - AllinAll


Bord Bia have a terrific library and great staff who are experienced in desk research. It has been a very useful resource for us in reviewing trends that may impact our future and for assessing different growth opportunities for our brand's Product Development and Geographic Expansion" - John Noonan – Sales & Marketing Director- Flahavan’s


“Sorcha, you sent information that I didn’t know existed and that I didn’t know I needed” - Malcolm Thompson, MD - Contact Organics Europe


“Insight Inside” The Thinking House


My call to action is to encourage all Irish food, drink & horticulture producers to make an appointment to come and checkout the great “Insight Inside” the Bord Bia library at The Thinking House. When you visit we’ll provide you with all the help & guidance needed to provide the best possible search results because our aim is to make each & every visit to our library both meaningful & memorable. So, now that you know the location of the Bord Bia library at The Thinking House, it’s time to make use of this highly regarded resource so that you can save yourself time & money and minimise risk and uncertainty to your company through making better, more informed decisions that help you win in business.


Book a library appointment by contacting: thethinkinghouse@bordbia.ie and put library appointment in the subject box.


“The only thing you absolutely have to NOW know, is the location of the Bord Bia Library at The Thinking House” – Mairéad Mc Keown – Librarian & Information Specialist – Bord Bia