Bord Bia welcomed a large number of businesses from nurseries and retailers to an Amenity Horticulture Industry Day on 18th October, the first in person event since 2019. All of the research carried out over the last 18 months was presented, alongside an opportunity to network with a cross section of delegates who came from all four corners of Ireland.
The Health Benefits of Gardening – Iarlaith Corcoran, Opinions
Explores and validates the claims around the health benefits of gardening in the Irish Market
The Value of the Garden Market Research 2021 – Rachel Mulcahy, Ipsos MRBI
This research, carried out by Bord Bia since 2001, has recorded the gardening market over the last 20 years. In 2021 the highest spend on gardening by consumers was recorded at €1.5 billion, surpassing the previous high recorded at the height of the Celtic Tiger era.
Trends Update & How does your Garden Grow– Grace Binchy, Bord Bia
Grace explores the main trends evident in the gardening market arising from the findings of the all of the gardening research carried out over the last 12 months, nurturing the Irish gardener.
Category Management for Gardening – Robert Flavin, V360
Shopping the gardening category can throw up a minefield for the newer gardener. This work explores the barriers faced by novice gardeners and strategies businesses can use to overcome them.
Engagement and feedback from the delegates who attended was very positive, and all found it worthwhile. Lisa, from Powerscourt Garden Pavilion said “We found the day really informative and plan to use the information to refocus us on what is key to our customers. All speakers gave some great information and found this really beneficial from the Garden Centre perspective.”
The reports are available on the Bord Bia website at the following links
20-100228-Bord Bia Amenity Sector 2021 Management Report
The Health Benefits of Gardening (bordbia.ie)