Image: Bord Bia’s Regional Global Business Development Manager for Europe and North America, Ciaran Gallagher with Joe Moore during a Bord Bia trade mission in Seoul, South Korea.
Dublin, September 8th – Bord Bia has appointed Joe Moore as its new North America Manager, leading the organisation’s work across the United States, Canada and Mexico – markets that accounted for €2.1 billion in Irish food and drink exports in 2025.
North America is Ireland's second-largest regional market for food and drink exports, with recent growth being driven primarily by the dairy and drinks sectors. Based at Bord Bia’s New York office, Joe will work with Irish food and drink exporters to strengthen their presence in the region, develop relationships with key customers and identity new commercial opportunities across dairy, meat, beverages, and prepared consumer foods.
Joe moves to New York from Bord Bia’s Tokyo office, where he served as Market Manager for Japan and South Korea since 2019. During his tenure, he supported the development of Irish exports to the region and oversaw Bord Bia’s activity around four Government-led trade missions. Most recently he supported the industry following the opening of the South Korean market to Irish beef.
Over the past seven years, Irish food and drink exports to Japan and South Korea have been worth more than €1.4 billion, spanning dairy products and ingredients, beef, pork, seafood and whiskey.
Ciaran Gallagher, Bord Bia’s Regional Global Business Development Manager for Europe and North America, commented – “Joe has laid a great foundation for Irish food and drink companies in Japan and South Korea, from his high-profile work on trade missions to his valued supports to Irish clients around strategic insights, customer connections and promotions. We are excited to see him move into this new role, and his wealth of experience will be particularly valuable as we seek to deepen our presence across the United States, Canada and Mexico”.
Image: Bord Bia’s new North America Market, Joe Moore.
Joe Moore said:
“Irish food and drink companies have established a strong position in North America, particularly across dairy and beverages. My priority will be to build on that foundation, deepen relationships with key customers and support companies in pursuing emerging opportunities across the region.”
“North America is a large and diverse market, and success depends on combining strong market intelligence with sustained customer engagement. I look forward to working with Irish businesses to help them strengthen their position and deliver further growth.”
Joe will take up the role on September 14th, 2026. He succeeds Henry Horkan who is returning to Ireland to join Bord Bia's Industry Capability team in Dublin.
Originally from Cavan, Joe Moore holds a degree in mathematics from Trinity College Dublin. Before joining Bord Bia, he built a diverse career spanning education, interpretation and entrepreneurship. He also founded and scaled J Con, an annual celebration of Japanese culture held at Croke Park.
Notes:
- North America is Ireland's second-largest export market for Irish food and drink - worth over €2.1 billion in 2025.
- North America accounts for 41% of Irish food and drink exports outside the EU and UK markets.
- Irish dairy exports to North America increased by 11% to €1 billion in 2025, with Irish cheese exports growing by 30% last year.
- In 2025, Irish drinks exports to the North America reached a value of €934 million, representing 46% of all Irish drink exports.
- Prepared consumer food exports to North America increased by 16% to more than €170 million in 2025.