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Bord Bia Welcomes its Largest ever intake of Talent for the Irish Food and Drink Industry

New recruits will undertake up to 23 months industry placement while completing a Masters Degree with UCD

Date: 11/07/2019

Today Bord Bia brings on-board 69 new recruits as part of the Bord Bia Talent Academy – Bord Bia’s largest ever investment in talent acquisition for the Irish food and drink industry, in its 25 year history.


The new recruits take up roles in locations across the globe including Mexico, Vietnam, Tokyo, Dubai, New York, Stockholm and the UK.


The Talent Academy features four programmes run in conjunction with UCD Michael Smurfit Graduate Business School and gives students the opportunity to gain professional food and drink industry experience while undertaking a Masters programme with UCD.


Michael Murphy, Industry Talent Director at Bord Bia commented: Investing in talent is a key priority for Bord Bia and through our talent programmes we are ensuring that we attract the best people into the food and drink industry. The new recruits, who underwent a rigorous selection process, come from a range of academic and professional backgrounds and bring a variety of skills and aptitudes to their respective roles. They can expect a hothouse environment over the next weeks and months; a place where their talent will be nurtured in order to drive the success and growth of the Irish food and drink industry.




Following an immersion and study period of three to five weeks (depending on their chosen programme), the new recruits take up their roles around the world.  For the remainder of the programme, recruits will undergo block release modules with UCD Michael Smurfit and complete academic assignments that support real business and marketing projects.


The 69 new starters include 19 Bord Bia Marketing Fellows who will work on behalf of Irish food and drink companies overseas, wishing to grow exports. Thirty two International Graduates will work directly with Bord Bia, placed in Bord Bia Dublin or in one of Bord Bia’s network of 14 offices worldwide.


Ten recruits will be placed overseas with multinational food and beverage organisations as Origin Green Ambassadors working to implement the principles of the Origin Green programme into their sustainability plans. As part of the Retail and Foodservice Account Management programme, eight recruits will be placed in the UK, working with major UK retailers to secure business for Irish suppliers. 


Bord Bia Talent Academy Programmes with UCD Michael Smurfit Graduate Business School


MSc. Retail and Foodservice Account Management


Students gain in-depth commercial and logistical knowledge of how retailers and foodservice companies operate, ultimately gaining knowledge and expertise that will assist our Irish suppliers secure more business opportunities.


Masters in International Business (International Graduates)


This postgraduate qualification gives early in career stage individuals exposure to a wide range of commercial and marketing experiences through academic learning and work placement with Bord Bia. Placements are in Dublin and international. 


MSc. Marketing Practice (Bord Bia Marketing Fellowship)

Bord Bia Fellows help Irish food and drinks companies develop business opportunities abroad. Students work on a variety of company projects while placed in market, partnering closely with Bord Bia staff during their placements.


MSc. Business Sustainability (Origin Green Ambassadors)

This programme focuses on developing individuals who can play a major role in the field of sustainability. Ambassadors complete three work placements abroad, working on projects that will actively contribute to the host organisations sustainability objectives and targets.