In 2024, Goatsbridge Trout Farm reduced water consumption intensity, surpassing its milestone target by 39.4%, through site-wide behavioural change and conservation practices.
In 2024, Goatsbridge Trout Farm achieved a significant reduction in water consumption intensity, decreasing from 6.4 m³/t of product in 2023 to 5.36 m³/t. This performance exceeded the company’s milestone target by 39.4%, reflecting a strong commitment to water stewardship and operational efficiency.
The primary initiative contributing to this improvement was the continued focus on raising water consumption awareness on site. Staff were regularly reminded of the importance of water conservation, and practical steps were taken to minimise unnecessary use during daily operations. This included reinforcing best practices around equipment cleaning, process timing, and flow control.
By embedding water-saving behaviours into routine activities, the company was able to reduce waste without compromising product quality or hygiene standards. This low-cost, high-impact approach demonstrates how behavioural change can play a central role in achieving sustainability goals.
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