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Readiness Radar Brexit Briefing Webinar

Bord Bia’s Readiness Radar is a risk diagnostic tool which assessed the food and drink industries challenges across six key areas: Covid-19, Brexit, Challenges to Market Diversification, Sustainability Pressures, Consumer Insights & Innovation and Talent Management. 

This webinar took a deep dive into the Brexit findings and key implications for manufacturers. The future trading relationship with the UK is driving high levels of uncertainty and volatility for the Irish industry, and therefore should continue to be addressed as a priority. Over the course of the next six months manufacturers must activate and implement their Brexit plans in readiness for the end of the transition period. Bord Bia supports will provide you with guidance on each step of the decision-making journey to help you mitigate against any risks posed by Brexit.

Estelle Alley, Market Specialist and Brexit Lead GB, Bord Bia presented the Brexit results, and outline the key takeaways and Bord Bia supports. She was joined by Louise Byrne, Head of Brexit & International Trade Division, Department of Agriculture, Food & the Marine. Louise shared DAFM’s insights and communication strategy as the industry approaches 31st December 2020.