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Understanding

A key pillar of Bord Bia’s Navigating Change strategic response is understanding the impact and implications of the Covid-19 pandemic for the Irish food and drinks industry.

Bord Bia will draw on the organisation’s research capabilities through its Thinking House and on the global perspective its international footprint gives it to gather market and sectoral intelligence which will inform its evolving response, and that of our client companies who are navigating change on an unprecedented scale.

This work also allows Bord Bia to provide clients with exclusive access to a range of insights products including biweekly research reports and a daily podcast that will keep them abreast of the latest industry-specific news, issues and trends.

This research and insights gathering work will be particularly important as the industry emerges from the current Coronavirus crisis. Bord Bia’s overseas offices are located in countries that are, themselves, at different points along the pandemic ‘curve’. These international perspectives help Bord Bia understand what recovering and resetting may look like and allows the organisation to plan ahead for a changed landscape.

 

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Bord Bia Bulletin

This video podcast will leverage insight from Bord Bia’s network of 15 international offices to take a closer look at what’s happening in each market coping with market disruption and supply chain demands during the pandemic. 

 

Karen O'Neill, May 29th

Karen O’Neill from Beekon Batches discusses how she strategically moved her business straight to retailers and the consumer via an e-commerce platform once Covid-19 hit, and has seen record sales as a result.

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