In 2024, Blenders achieved 100% product reformulation, surpassing the milestone target by 25%, by enhancing nutrition, expanding product scope, and improving labelling transparency.
In 2024, Blenders made exceptional progress in advancing the health and nutrition profile of its product range, achieving 100% reformulation across targeted lines, up from 25% in 2023. This performance significantly exceeded the company’s milestone target by 25%, reflecting a strong commitment to continuous improvement and consumer wellbeing.
Initially focused on its two highest-volume products, Blenders expanded the scope of its reformulation efforts to include six additional product lines. This broadened approach ensured that a greater portion of its portfolio aligned with evolving nutritional standards and customer expectations, reinforcing the company’s leadership in responsible product development.
The reformulations introduced a range of nutritional enhancements. These included increased vegetable content and variety, reduced calorie counts, lower levels of carbohydrates, sugar, and fat, and improved protein content. Salt levels were also reduced. The result? A portfolio that’s not only more aligned with evolving nutritional standards but also with the needs of their customers and communities.
Beyond ingredient changes, Blenders also strengthened its product labelling. Ingredient declarations and nutritional value information were updated to reflect the reformulations, delivering transparency that empowers chefs, retailers, and consumers to make informed choices. This step aligns with best practices in food labelling and demonstrates Blenders’ dedication to clear communication.
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