The frozen category in the retail channel has been very well positioned to service the change in shopping and consumer behaviours as result of the pandemic.
The category in the UK has experienced significant growth in the retail channel and according to recent data from Kantar (up to the end of March 21), the category is now valued at £7.4bn and growing ahead of grocery at 14.4%. As a result of the pandemic, the category welcomed a huge influx of shoppers across all age demographics who have come to the frozen aisle for the first time. Innovation will be key to retain and continue to excite these consumers post Covid-19.
What you will learn from this report:
The key output of this report is to land a series of innovation platforms which can translate into commercial opportunities for Irish frozen suppliers who operate in the UK market.