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Consumer Insights Food Alerts

Consumer Insights Alerts

Nielsen on trends that will dominate in 2019 - Part 3 Origin & Provenance

21 June 2019

This FoodAlert (the 3rd in a series of 3) will look at the importance of trends, highlight Nielsen’s top trends that will dominate the Irish grocery market in 2019 (Part 3 focusing on Origin & Provenance) and conclude with key questions and implications for Irish suppliers. If you’re an Irish supplier who wants to better understand buying Irish as an important purchase driver this article has been written with you in mind…

Watch this (sustainable) space!

21 June 2019

What does a successful business look like in 2025? According to Bord Bia’s Consumer Lifestyle Trends (Bord Bia, 2019) it will be businesses that are not afraid of building local enterprise & brands, it’ll be businesses that nudge consumers towards more conscious consumption and finally, it will be enterprises that at all costs avoid waste.

Differentiating Dairy

14 June 2019

As can be seen in many of the recent FoodAlert articles, both Health & Wellbeing and convenience (seen through the Fuller Lives Consumer Lifestyle Trend) appear to be as dominant as ever and the dairy sector is reacting to this, as are other sectors within the food and drink industry.

Rediscovering the Natural in the Alcoholic Beverage Industry

14 June 2019

It is no secret that consumers are beginning to take more control of their health and wellbeing. 72% of consumers say they are trying to lose or maintain their current weight while 42% of consumers globally say that they proactively seek products that can improve their health.

Fresh Potatoes and the Millennial Generation

14 June 2019

Recent market research was carried out by Bord Bia with the objective of understanding consumer’s behaviours and attitudes towards fresh potatoes, with a more in-depth understanding of millennial relationships across all carbohydrates and in particular potatoes.

Nielsen on trends that will dominate in 2019 – Part 2 Sustainability & Plastics

13 June 2019

This FoodAlert looks at the importance of trends, highlight Nielsen’s top trends that will dominate the Irish grocery market in 2019 and conclude with key questions and implications for Irish suppliers.

Masterclass in Marketing from the Healy-Raes

13 June 2019

As I watched the Healy-Rae family on last week’s Late Late Show, as an observer of politics I took an interest but as a marketer I took some lessons - they think and behave like many successful brands:

Nielsen on trends that will dominate in 2019 – Part 1 Health & Wellness

7 June 2019

This FoodAlert (the first in a series of 3) will look at the importance of trends, highlight Nielsen’s top trends that will dominate the Irish grocery market in 2019 (Part 1 - Health & Wellness) and conclude with key questions and implications for Irish suppliers.

The Evolving European Organic Consumer

24 May 2019

Growing consumer concerns around food safety, the natural environment and human health are some of the key drivers of the increased demand for organic products in the key European markets of France, Germany, Italy, Spain and Poland.

Go With Your Gut!

17 May 2019

Burger & Pizza chains restore their reputation in the Spanish market

17 May 2019

Burger and pizza chains represented roughly one third of all foodservice chain establishments to open in Spain in the beginning of 2019. Both had experienced stagnant growth for a period but over the last couple of years companies have begun to rethink their offering in line with new trends and have repositioned themselves once...

Learnings from Copenhagen

17 May 2019

The capital of the world's oldest kingdom has become a cutting-edge city boasting avant-garde design, art and architecture as well as being a 21st century food destination. Copenhagen, a city of just over 500,00 people with more bikes than cars, has gone from what was once a food back water to a food revolution.

How Transparency Influences Purchasing Decisions in the Food & Drink Sector

17 May 2019

For today’s consumer, environmental and social factors are frequently considered when making a purchase, alongside the traditional drivers of taste, price and convenience.

Have we reached ‘Peak Influencer’ yet?

23 April 2019

Avid viewers of a recent Netflix documentary will know that ‘Fyre’ was a high profile, heavily influencer-marketed music festival that didn’t quite hit the mark. It’s reported that Kendall Jenner received up to $250,000 to promote her association with the event and encourage her followers to attend. Many were very disappointed and felt misled.

Consumer Lifestyle Trends 2019: A look at our Health & Wellbeing Trend

25 April 2019

2019 continues to see Health and Wellness drive forward into mainstream.

Make Your Brand Upwardly Mobile

25 April 2019

Are you an Irish supplier who wants to make it easier for mobile shoppers to shop your brands whilst increasing your online sales?

The Beauty of Food

24 April 2019

3 Social Media Trends

24 April 2019

Almost a year ago today, the Financial Times ran an article, titled ‘Social Media Influencers are so last season’ and since then we have been hearing echoes of this sentiment.

Plant-Based Diets – a 3 minute read

24 April 2019

The Happy Pear, Bosh! Joe Wicks, Holly White... Recently it seems that advocates of plant-based diets have been playing a growing role in shaping the public discourse on how we eat today.

The Rise of the ‘Conscious’ Consumer in Ireland

24 April 2019

Increasing environmental pressure, rise of protectionism and rapid urbanisation around the world is driving a global lifestyle trend towards more responsible living.

No Pain All Gain

24 April 2019

Radical change is set to continue within the food and retail industry, attributable to mounting and evolving shopper expectations and advancing technology.

New Diversity & Inclusion Masterclasses

24 April 2019

The Agri-Food Diversity & Inclusion Forum (AgDIf) has created a new series of Masterclasses aiming to equip Irish food and drink companies with the knowledge and know-how to implement diversity and inclusion (D&I) initiatives in the workplace to attract and retain the best talent for our industry.

What’s the purpose of Purpose?

24 April 2019

Regardless of your business size or stage of growth, pressing pause to step back and consider why you do what you do is a valuable exercise.

Six Great Sites for Free High Quality Images

24 April 2019

Are you looking for free high quality images that grab attention and help make your messages more memorable and understandable?

Shopper behaviour: Clicks versus Bricks

24 April 2019

With all the talk around omnichannel, internet of things, robotics, AI and augmented reality, sometimes we simply become overloaded with the wealth of information and innovation happening in the online space, taking our attention away from the bigger piece of the pie.

Bord Bia's Consumer Lifestyle Trends

24 April 2019

Bord Bia’s Consumer Lifestyle Trends Programme has been running since 2006, and was recently relaunched in September 2018.

Understanding protein into the future

24 April 2019

The protein market is one that continues to be both extremely dynamic and of significant interest to food manufacturers, producers and consumers alike.

healthy food trends

Health Trends for 2019

24 April 2019

As outlined in Bord Bia’s Consumer Lifestyle Trends, Health and Wellbeing will continue to be of huge importance in consumer’s lives.

Experience - Tapping into personalisation and theatre

25 April 2019

Food and drink are becoming more about who we are than ever before. We seek out experiences that heighten our senses, brands that explain who we are, and as always, we want to taste perfection every time!

Digital Marketing 2019 – What’s on the horizon?

25 April 2019

Without meaning to sound premature, the year is almost over. Which leads us to question, what does the not so distant future hold in terms of digital marketing for 2019?

5 * Health Rating or False Health Rating

25 April 2019

Australia is in the midst of an obesity crisis, with two thirds of adults and a quarter of children overweight or obese.

Defrosting Consumer Perceptions to Frozen Food

25 April 2019

Convenience and health continue to grow in importance to consumers.

alcohol cocktails

Alcohol Trends 2018

18 July 2019

A snapshot of some of the latest alcohol trends highlighted at the recent Imbibe Live event in London (Stylus, 2018).

the growth of alcohol free beer in the Netherlands

The changing beer culture in the Netherlands

17 May 2019

Beer culture in the Netherlands is changing. As the most popular alcoholic drink, the beer industry as a whole has experienced positive growth, with volume sales increasing by 2% in 2016 and an expected CAGR of 2% (Euromonitor, 2017).

Light bulb on a blackboard

German consumers are educated, discerning and future focused

11 July 2019

In a highly consolidated retail market with market saturation and price sensitivity, German consumers are looking to sustainable food products more and more. Germany is the largest food and beverage retail market in Europe with 82 million consumers spending EUR 191 billion in 2015. A growing trend amongst German consumers is to buy less, and less often. In doing this, consumers are becoming increasingly conscious of the foods they do buy, with a growing focus on organic, fair trade, and health and wellness.

healthy snacks - cheese on a wooden board grapes

Snackification and healthy snacking trends gather momentum

15 July 2019

Global trends in food and drink indicate that today’s consumers are becoming more conscious about making healthy food choices with four in ten US and UK consumers increasing their consumption of healthy foods.

Irish Coffee Culture Continues to Grow

Consumer Lifestyle Trends: Busy Lives

15 July 2019

Coffee has been a growing phenomenon among Irish consumers in recent years with 75% of Irish consumers stating they drink coffee, and seven in ten drinking more than one cup a day.

The Great Switch Off

8 May 2019

It’s been on the cards for a while, and now a recent study from Ofcom of 2,025 adults and 500 teenagers, strongly indicates how the on-line lifestyle is adversely affecting our personal and working lives.

cup of coffee with coffee beans

Irish Coffee Culture Continues to Grow

16 July 2019

Coffee has been a growing phenomenon among Irish consumers in recent years with 75% of Irish consumers stating they drink coffee, and seven in ten drinking more than one cup a day.

Media Trends That Consumers Don’t Know!

8 May 2019

At Millward Brown’s Digital & Media Breakfast seminar during the week, Brand Ambassador Ariane Längsfeld spoke about measuring multimedia, with a focus on digital & mobile campaign effectiveness, as well as the top media trends that consumers don’t even know about.

Bord Bia Consumer Lifestyle Trends logo

Consumer Lifestyle Trends: Busy Lives(2)

11 July 2019

Bord Bia launched the 2015 Consumer Lifestyle Trends programme last week. As part of the programme, we have identified six Trends* that are shaping consumers’ lives around the world over the next three to five years. Over the coming weeks, we will take a deep dive into each Trend. This week we are looking at Busy lives, which the consumer classifies as “I want help managing and making the most of the time I have”.

GIY market still holding its own

8 May 2019

Market research carried out by Ipsos MRBI on behalf of Bord Bia on the size of the gardening market in Ireland in 2014 has shown that the value of plants purchased for the GIY (Grow it Yourself) market was €14million.