Maureen Gahan, Foodservice Specialist, Bord Bia – Irish Food Board
This week in Dublin, Kepak hosted their inaugural Food2Go summit. In addition to Bord Bia, the speaker line up included representatives from IGD, UK; Fresh The Good Food Market, Dublin; Deli de Luca, Norway and London’s Crussh Fit Food & Juice bars. 300+ delegates were in attendance to learn more about potential opportunities in the ever growing blur between the foodservice and retail landscape.
In Ireland, the F2G channel is set to grow at 5.2% CAGR (Irish Foodservice Market Insight Report, 2018) over the next three years, over and above the healthy compound growth forecast for the wider foodservice market of 4.4%.
Why? Because F2G is perfectly positioned to avail of the opportunities that our changing lifestyles present.
Many consumers are now working longer days and commuting longer distances to work, resulting in an increased amount of time spent away from home and a corresponding increase in the amount of money spent on food and drink out of home. Three meals a day is no longer the norm and new ‘day parts’ present themselves as we look to source food at anytime, anywhere.
Unsurprisingly, Fuller Lives is the Bord Bia Consumer Lifestyle (CLT) that is most evident within the F2G channel, but other CLTs also featured strongly – namely Health&Wellbeing and Responsible Living and to some extent, Entertaining Experiences.
It’s important for Food&Beverage suppliers and F2G operators alike to take time to better understand the different need states driving F2G consumption and target their messages accordingly.