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20 fully-funded masters programmes available for Ireland’s future food and drink industry leaders

Bord Bia launch recruitment campaign for 2023 Marketing Fellowship programme

Date: 22/04/2022

Over 80% of Marketing Fellowship alumni are retained in food industry roles

  • Applications are currently being accepted for the Bord Bia Marketing Fellowship programme, which runs in partnership with UCD Smurfit School
  • Bursaries and guaranteed work placements included in the 20 fully-funded masters programmes on offer in 2023-2024
  • Closing date for applications for the Marketing Fellowship is the 20th of June and programmes commence in January 2023

Bord Bia, through its Talent Academy, has launched its 2023 postgraduate programme with up to 20 fully-funded places on offer. The programme includes a fully funded masters at UCD Michael Smurfit Graduate Business School, a bursary1 and a guaranteed work placement through the agency’s domestic and global network.


The Bord Bia Talent Academy was established to help identify and develop future executive talent for Ireland’s food, drink and horticulture industry, as it looks to grow and diversify into new markets. Export market diversification has been ranked by the industry as its second-biggest focus² as companies actively seek to expand into new markets in response to Brexit. The Academy offers five individual programmes through corporate and academic partnerships in areas of sales, marketing, sustainability, consumer insights, innovation, supply chain and procurement.

The Marketing Fellowship runs in partnership with the UCD Michael Smurfit Graduate Business School and is intended for graduates with a few years’ work experience. Applications are now open for the Marketing Fellowship and can be made at: https://www.smurfitschool.ie/executivedevelopment/programmesforindividuals/mscinternationalmarketingpractice/.

According to Michael Murphy, Organisation and Industry Talent Director, Bord Bia, the potential opportunities for graduates in the industry are immense.  “Last year Ireland’s food, drink and horticulture exports reached a record €13.5 billion. Bord Bia is actively seeking to recruit and retain top class talent for this dynamic and growing sector, with the Talent Academy acting as an incubator for individuals seeking to supercharge their careers. Over 80% of the alumni of the Marketing Fellowship, for example, are retained in relevant food industry roles upon graduating from the 18-month programme, reflecting the demand and opportunities that exist for employment at home and abroad.”

Speaking about the programme, Conor Heavey, UCD Michael Smurfit Graduate Business School, said: “The Bord Bia Talent Academy programmes at UCD Smurfit Executive Development are a unique career development opportunity. The programmes combine in-class learning from the world’s leading food business experts with overseas food business experience. Action learning assignments are blended with academic and business education and training modules. Participants benefit from the strong emphasis on professional and career development. Most are now in excellent roles in the Irish food sector.”

The Talent Academy programmes, some of which have been running for over 10 years, attract a wide range of graduates across many disciplines and third-level colleges across the country. “While our Marketing Fellowship is for graduates with a few years’ experience, overall, the range of programmes on offer ensures – and welcomes – participants with wide and diverse backgrounds, from hospitality to healthcare, event management to economics, agriculture to finance.” said Mr Murphy.

Successful applications will be placed within a leading international food and drink company. Mars, McDonalds, Nestlé, Tesco and Unilever are some of the international companies that offer placements for Bord Bia’s Talent Academy. Countries can include New York, Amsterdam, Madrid, Dubai, Singapore and many more.

“Fellows on the Marketing Fellowship will combine this dynamic, hands-on experience, with a fully-funded master’s qualification from UCD Smurfit School, with access to some of the world’s best food industry educators from business schools including Harvard, IMD, NYU Stern and UCD Smurfit School,” said Mr Murphy.

“At Bord Bia, we know the right people in the right places make all the difference. That’s why we strongly encourage anyone with a passion for Irish food and drink and who is seeking a dynamic opportunity to apply – no matter your academic background or where you are in your career.”

How to Apply

Applications for the Marketing Fellowship are now open and can be made at https://www.smurfitschool.ie/executivedevelopment/programmesforindividuals/mscinternationalmarketingpractice/.



Closing date for applications

The closing date for applications for the Marketing Fellowship is the 20th of June and programmes commence in January 2023.