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Bord Bia announces return to trade shows in Europe

Date: 30/09/2021

Bord Bia announces return to trade shows in Europe

Minister Heydon to lead in-person trade visit to Anuga in Germany

September 30th, 2021 - Bord Bia has announced a return to trade show activity with a calendar of events across Europe this autumn, including a ministerial-led trade visit and in-person trade fair in Germany.

Virtual events also remain key to Bord Bia’s trade engagements at home and abroad. This week Bord Bia and 68 Irish prepared consumer food companies, ranging from large scale manufacturers to family businesses, will host over 350 virtual trade meetings with more than 100 trade buyers from all across Ireland and Great Britain, including senior representatives from M&S Ireland, Aramark and Tesco. The Prepared Consumer Foods Virtual Sourcing Fair, which takes place from September 29th-30th, is a key component of Bord Bia’s year-long programme of activity specifically developed to support the €2.5 billion Prepared Consumer Foods sector.

The PCF category includes meal solutions, confectionary, non-alcoholic beverages, ingredients and value-added meat, seafood, and horticulture. Producers in this sector supply some of the world’s largest foodservice outlets, major grocery retailers across Europe, and beyond, and some of the biggest global restaurant chains. 

In October, Minister of State with responsibility for Research and Development, Farm Safety, and New Market Development, Martin Heydon, TD will lead Bord Bia’s upcoming trade visit to Germany to coincide with Anuga, one of the largest international trade shows that takes place every second year. Anuga remains a crucial landmark on the global food industry calendar.


L-R: Ailish Forde (Bord Bia), Gabriele Weiss Brummer (Bord Bia), Roy Mulrooney (Kepak), Minister Martin Heydon (Department of Agriculture) and CEO Tara McCarthy (Bord Bia) at Anuga, Cologne.

The trade visit will support the accelerated export-led recovery of Irish food and drink businesses in the Eurozone while also promoting the €13 billion sector to international buyers. This is the first in-person trade visit undertaken by the Minister of State following the EU-UK Trade Agreement and the onset of Covid-19.

Minister of State with responsibility for Research and Development, Farm Safety, and New Market Development, Martin Heydon, TD said:

“Structured engagements, both virtual and in person, are more important than ever. They offer a real opportunity to communicate the premium quality of Ireland’s food and drink offering, and to the benefit of all those along the supply chain, particularly farmers as our primary producers. This is all part of our strategic response to the challenges the agri-food sector faces arising from the Covid-19 pandemic and Brexit impacts and will be about strengthening opportunities for Irish exporting companies while also looking at how we can build on what is already there and diversify into new markets.”

Germany is Ireland’s fifth largest export market for food and drink with an estimated export value of €801m in 2020 and an overall growth of 4%, despite the impact of the pandemic. 

Bord Bia’s CEO, Tara McCarthy said:

“As the world reopens, the opportunity to meet face to face at international trade shows and drive business is incredibly important. These trade shows and trade visits are critical for the export-led recovery of the sector, not least because of the business potential involved for Irish companies trading within the EU, which represents 34% of total Irish food and drink exports.”

This relentless focus on recovery and market diversification is critical as we seek to trade our way through 2021 and beyond in more innovative ways than ever to deliver the additional €8bn in exports needed to meet the Irish government’s ambitious target of €21bn in Irish agri-food exports by 2030.”

Eleven Irish food companies from across the meat and dairy sectors will participate at Anuga in Cologne.

Bord Bia is organising and coordinating the Irish presence at a host of other European trade fairs for retail and food service channels the coming months. These include Sirha in Lyon, France this month where the focus will be on food service; seafood show Conxemar in Spain along with Tuttofood in Italy, both in October; Food Ingredients Europe in November and the largest private label show, PLMA, in the Netherlands in December.