The ‘Celebrate Strawberry Season’ campaign, brought to you by Bord Bia, Irish Soft Fruit Growers Association and the IFA kicks off today to celebrate the arrival of the much-loved tasty berry. This year’s campaign encourages consumers to consider strawberries as a healthy snack option.
Pictured: Alannah Justice (7) & Matthew Bezuidenhout (8) launched Bord Bia's ‘Celebrate Strawberry Season’ campaign, which celebrates the arrival of the much-loved tasty berry.
A Healthy Choice
Known for their delicious sweet taste, strawberries are low in calories and are low in sugar which makes them the ideal healthy alternative snack for consumers of all ages. An 80g portion of strawberries contains 80% of a person’s daily vitamin C requirement
Elizabeth Finnegan, Healthy Eating Executive Bord Bia said, “Locally grown strawberries are versatile and also naturally sweet, making them a delicious treat to have with your breakfast, as a healthy topping; as part of a colourful tasty salad for lunch; and they are perfect for picnics, smoothies and snacking when on the go all summer long. Sweet, juicy and good for you, strawberries are the perfect treat any time of the day.”
Strawberries were first grown in Ireland as early as the 1750, on the Strawberry Beds Road on the banks of the river Liffey. Today Dublin, Wexford, Meath and Kildare are the main growing areas. As part of the campaign, local growers will place ‘Celebrate Strawberry Season’ labels on retail packs from May 30th – June 13th and Bord Bia is encouraging consumers to look out for these labels when buying the delicious fruit.
Speaking about the campaign, Lorcan Bourke, Bord Bia’s Fresh Produce Manager said:
"Strawberries for so many people are synonymous with the taste of summer but they are actually widely available from May right through to November. In Ireland, we have over 1000 people employed in the industry and the total retail market for strawberries is now valued at €91million with 6,400 tonnes purchased annually. Growers have reported an excellent growing season this year with plenty of delicious strawberries available to the market, which is good news for consumers!”