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Be Informed: By attending our bespoke brand building workshops tailored to Irish food and drink brand owners.

Be Inspired: By world class speakers at the quarterly Brand Forum events which include food & drink case study presentations, coupled with in-depth question & answer sessions with the brand owners.

Connect: Network with over 200 Irish food and drink companies.

What is Brand Forum?

Bord Bia's Brand Forum is Ireland’s leading community for marketing practitioners seeking to deepen their marketing skills and grow their food and drink brands.

Exclusively dedicated to Irish food & drink brand owners, Brand Forum is about thought leadership and best practise. It focuses on the brand issues encountered in the marketplace and draws on world-class expertise to demonstrate how to build better brands.

 

2019 Membership entitles participants to partake in the following*:

Workshops include:

  • Video Optimisation, maximising distribution for your brand assets
  • Tone and Copywriting for Brand Building
  • Brand Health check debrief – How to interpret your Brand Health check report
  • Influencer Marketing
  • Food Photography & Styling
  • Exploiting the Power of Packaging

Events include:

  • 13th March: Wayne Hudson, Managing Director; Birds Eye Ltd.
  • 22nd May: Kelly Rafferty, Kellogg  & TRIBE
  • 25th September: Fyne Ales & HipPeas

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Services offered to Brand Forum members

Brand Forum Events

Sign up for our exclusive events for Brand Forum members, and download previous speaker presentations for events you may have missed

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Brand Health Check

This large scale online survey of grocery shoppers, across an extensive range of categories, is designed to collect and analyse important information to help brand owners in the following areas: Brand Awareness, Brand Consideration, Brand Experience, Brand Equity, Brand Commitment, Future Brand Potential and an overall metric of Brand Health. The study is based on a sample size of 500 and respondents are nationally represented and quota controlled. The Health Check goes in to field week 4 January & week 1 February. Cost €850 & VAT.

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Recipe Video Service

The Brand Forum will partner with 15 Brand Forum members to produce recipe videos to the highest production standards. A range of formats will be provided for the various social platforms, plus a range of images / stock shots from the shoot are provided to all participants. The service also includes a workshop dedicated to participants on search optimisation for the recipe videos. The cost of participation is €850+VAT. The recipe video service will be running 26th, 27th and 28th June 2019.

Contact us

Meet the Brand Forum Steering Group

Brand Forum Steering Group meet regularly with Bord Bia to develop the Brand Forum programme

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Brand Forum Mailing List