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Food Alerts

We are no longer publishing FoodAlert articles. Relevant, insightful articles from Bord Bia staff are now going to be featured on the Insightful Articles page. This page is being preserved as an archive of previously published FoodAlerts.

FoodAlert - Shifting to Weekly Client Update

In our efforts to continue to make our client communications as insightful, targeted, and as timely as possible, we will be discontinuing this FoodAlert email from March 29h. Articles on the latest developments from Bord Bia staff will thereafter be featured on the Weekly Client Update emails. If you do not currently receive the Weekly Client Update, please contact Christine at christine.farrell@bordbia.ie and you will be added to the distribution list.

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Guangdong Region, China- A Growing Opportunity for Irish Spirits

At the recent Bord Bia virtual trade briefing on the Chinese market, a profile of the market and a market entry guide to China for the drinks sector was presented. The research shows that the market for imported spirits is growing strongly, from a low base, and that now is the time to build your presence as a new market entrant. According to IWSR, imports of Irish Whiskey to the Chinese mainland have grown from just under €1 million in 2015 to €6.1 million (including Hong Kong) last year.

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Dairy Can Win Back Gen Z by Fulfilling their Health Needs

Generation Z are true digital natives. Born between 1997 and 2012, they have been exposed to social media, internet and mobile systems from an early age. They value uniqueness, unlimited and ethical consumption (McKinsey, 2018).

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Want to be a better thinker? Here’s the secret, read more fiction.....

This Food Alert will discuss the benefits of reading fiction for better thinking and share 3 free online resources to help you get started. It’s supported by evidence based studies, authoritative sources and some good thinking.

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The Soaring Importance of Sustainability Strategies

Sustainability is becoming more important across all industries in Business- especially in Food and Drink. The creation of Sustainable Development Strategies is necessary to meet the needs of the present without compromising the ability of future generations to meet their own needs. With the population of the world growing exponentially each year, we must ensure that there is sufficient Food and Drink supply for all.

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‘Less Is More’ – In Meat and Alcohol Reduction

Reduced meat and alcohol products are those which scale back the percentage of meat / alcohol present in a product. Through merging both traditional offerings with current alternatives, an exciting hybrid has been created to satisfy an emerging demand amongst flexitarian’s, and individuals wishing to reduce meat or alcohol consumption due to ethical, environmental and health / well-being concerns. The Bord Bia dietary lifestyle report 2021 reported that ‘70% of adults do not adhere to any particular diet or food lifestyle’- this reflects a clear desire for variety, and reluctance to commit to a singular belief among consumers.

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