The FoodAlert is a weekly newsletter that offers breaking news from our overseas offices and category specialists about developments in the food business that have implications for Irish suppliers.
The sale of Germany’s largest supermarket, Real may come as a shock to Irish food and drink exporters. With a range spanning over 80,000 products per store, Real has been a consistent support of homegrown Irish food and drink producers over the years. This Food Alert will provide you with everything you need to know regarding the deal, the stand out contribution Real has made to the growth of Irish exports and the impact it will have going forward.
Understandably, during a crisis, marketing budgets tend to be reduced, or even slashed completely. A recent WARC article references an Ebiquity survey revealing that 81% of brands have cut their advertising investment for the current year, with out-of-home and cinema spend unsurprisingly worst hit. The same article reveals that a reduction in spend if £4bn is expected in the UK due to Covid-19, according to the latest Advertising Association/WARC expenditure report.
A key part of Bord Bia’s Navigating Change strategic response is understanding the impact and implications of the Covid-19 pandemic for the Irish food and drinks industry. In order to do this in an easily digestible format, we have developed the Covid-19 Navigating Change Markets and Sectors Insights Report and Bord Bia Bulletin podcasts to keep the industry abreast of the latest industry-specific news, issues and trends.
The EU Commission’s Farm to Fork strategy as well as the EU Biodiversity Strategy for 2030 were released on Wednesday the 20th of May and they include key policy developments for sustainable agriculture. The aim of the Farm to Fork Strategy is to move towards food systems that stimulate dietary changes beneficial for health, decreasing the impacts on the environment and climate, while leaving no one behind.
German consumers frequently and happily reach to the frozen food options in the retail channel. The category is recording a steadily growing turnover and this success is due to the players constantly picking up on food trends and listening to consumer wishes. (Rundschau, 2020).
As mentioned in an earlier Food alert France is Europe’s 2nd largest market for organic goods following Germany, the French organic food market is worth 9.7bn€. The largest independent network of specialised organic food stores in France, Biocoop, started selling products on line earlier this year, using some of their physical stores for delivery.
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