Product Innovation Food Alerts
The second Brand Forum meeting of 2019 took place in the now familiar RDS Minerva Suite and featured speakers who at first glance appeared to have little in common; Tom Stancliffe and Guy Hacking; two of the co-founders of Tribe a young digitally inspired food start up making a range of performance nutrition products from London and Kelly Rafferty Vice President for Global Marketing Capability from Kellogg’s, the venerable one hundred and thirteen year old food behemoth from Battle Creek Michigan.
Since the very inception of the discipline marketers have worried about which half of their marketing budget is being wasted and never has it been more important to be laser focused in terms of hitting your target segment with messaging and imagery that will provoke action.
The major trends that will reshape the way that we source, produce and consume food over the next five to ten years will be driving forces for change, and successful food and drink companies will be those that can adapt to meet these changing consumer needs.
A recent conference organised by the Department of Agriculture, Food and the Marine on producer organisations (POs) for the fruit and vegetable sector provided an overview of the regulation which governs this activity, including details of the requirements to establish POs, recent developments at EU level and how the regulation is implemented in Ireland, including its role and benefits.