Bord Bia's 2025-2028 strategy builds on our work over the past thirty years. It commits to increasing the economic and societal value of the sector with a focus on innovation and sustainability. It is a plan to keep Ireland’s food industry competitive in a fast changing world. This strategy is a bridge to our ten-year strategy, “Nurturing a Thriving Future”.
It is also aligned with and reflects relevant actions for Bord Bia in the stakeholder led strategy for the agri-food sector, Food Vision 2030. This aims for Ireland to be a world leader in sustainable food systems, and implementation is overseen by the Department of Agriculture, Food and the Marine. At the heart of our strategy is our goal to deliver a smarter, sustainable impact – for producers, buyers, and consumers.
Smarter, sustainable impact
Bord Bia's 2025-28 strategy has one holistic focus: to deliver a smarter, sustainable impact for Ireland's food, drink, and horticulture sectors. This central ambition shapes, and is shaped by, three strategic imperatives:
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Elevate Ireland’s Sustainable Food Brand
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Work Smarter and Harness our Insights
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Drive Focused, Impactful Supports
Working together, Bord Bia's focus on these three imperatives will help the agri-food industry respond to a rapidly changing global market.
To achieve this Bord Bia will provide powerful support, engage effectively with stakeholders, excel in our work, leverage the power of our insights, and lead in sustainability to boost Ireland’s food reputation. Working together, these actions will keep our industry competitive and deliver lasting progress in a changing global market.
Statement of Strategy 2025
Our statement of three year strategy 2025 is available to download.