Marketing Fellowship
"I have been living in Amsterdam for the past 12 months, working with a variety of Irish companies in the livestock, dairy, meat and prepared consumer foods sectors. It's been a fantastic experience getting to grips with cycling everywhere, learning some Dutch and understanding the cultural differences that Irish companies need to be aware of when looking to export to the Dutch market. Getting to sample some of Amsterdam's best restaurants has been a highlight for me!" - Kate Dickson, Marketing Fellow
Programme Overview
We’re offering YOU a career-changing opportunity. We’re looking to foster the next generation of talent in the Irish food and drink industry. As part of Bord Bia’s Talent Academy – The Marketing Fellowship offers a fully-funded Master's qualification from UCD Michael Smurfit Graduate Business School and unique, extensive overseas experience in the areas of sales, brand & digital marketing, consumer insights, entrepreneurship and leadership. In addition, you receive a monthly bursary.
Applications are currently closed, and will repoen for the next intake of this programme.
The Programme Structure
Working alongside Irish Food & Drink clients you will represent the industry in a wide range of market development activities. This 18-month programme is a combination of real-world and academic learning, blending block release modules and continuous project work.
On placement, you will work for 2 or 3 of Bord Bia’s Irish Food, Drink and Horticulture clients.
Some of the key ‘In-Market’ responsibilities include:
- Delivering results for clients on specific in-market business development assignments, in line with defined project objectives and target outcomes
- Developing sector/product/market intelligence for the benefit of clients, for Bord Bia and the sector/market in which they operate
- Acting as an Ambassador for Bord Bia & the Irish Food Industry through effective performance as a Fellow
All Marketing Fellows will receive:
- Fully funded Master’s in International Marketing Practice with lecturers from Harvard, IMD, NYU Stern and of course UCD Smurfit School
- 18 Month placement in diverse locations like: New York, London, Stockholm, Amsterdam, Madrid, Milan, Dusseldorf, Dubai, Shanghai, Singapore and Tokyo, to name but a few
- Competitive bursary
- Annual Leave and Christmas holidays
- Extensive training in the areas of: Consumer Insights, Sustainability Brand Marketing, Digital Innovation and Leadership
- Professional and Career Development
- Membership of the Bord Bia Alumni network
- Laptop
- Paid business expenses
Who is this programme for?
We’re looking for someone that leads the way, that isn’t afraid of a challenge. Applicants should have:
- A strong passion for pursuing a career in the Food & Drink industry.
- A minimum of 2 – 3 years’ work experience
- Strong oral and written communication skills, including effective presentation skills.
- The ability to quickly establish effective internal and external working relationships with key people across different services/functions.
- Strong commercial acumen - the ability to identify opportunities and to follow these through to completion by working with others and discovering the best way to achieve results.
- Project management skills – the ability to schedule and manage time and resources; maintaining a project management plan for communication and review at all times.
Marketing Fellowship Testimonial - Kate Dickson
Frequently asked questions about the programme
We know you will have some questions, please see our FAQ section below for further information about The Marketing Fellowship programme.
We are looking for candidates with 2+ years of experience in a variety of roles such as sales, business development, account management, or marketing to name a few. Additionally, your resilience, ambition, and hard-working nature will be key to delivering while on placement. Most importantly though, is your passion for Irish Food and Drink, and your ability to display your industry knowledge.
Applications are now closed and will reopen for the next intake in late 2026.
You will be asked to submit your CV, a professional photo, and university transcripts alongside answering three short questions on your motivations and suitability for the programme.
Applications are now closed and will reopen for the next intake in late 2026.
The application process is as follows: submit your online application, if successful you are invited to complete psychometric assessments and language assessments (where relevant), then shortlisted candidates will progress to a first-round online interview, and the final stage will be an in-person interview.
As per the Bord Bia Scholarships Notice for this programme, the successful candidate must be resident in Ireland or have Irish citizenship. Applicants with citizenship of a limited number of other locations may be considered subject to the availability of placements in those locations, such as: China, Singapore, Japan and Vietnam. In addition, applicants with fluency in other languages may be considered for learning assignment locations such as France, Germany, Spain, Italy and The Netherlands.
Locations will vary depending on client demand for placements as well as availability of candidates with certain languages. Sample locations from previous placements include but are not limited to; London, New York, San Francisco, Chicago, Shanghai, Dubai, Tokyo, Amsterdam, Dusseldorf, Madrid, Milan, Stockholm, Sydney.
During the interview you can express an interest in a particular location and this will be taken into account but ultimately the decision about where you are placed lies with Bord Bia.
A language is a nice to have but not a must have. Some of our locations do not require a language although others need a high standard of fluency in a second language.
No, we accept candidates from any degree background and with professional experience from any sector. The most important thing is a keen interest in the food and drink industry.
You will work on your overseas learning assignments with a number of clients in your market location for the duration of the programme. You will be assigned approximately three clients e.g. 1 x major and 2 x standard clients.
You can get in contact with us at bordbia@ucd.ie and we’ll be sure to help answer any questions you might have.
You will receive an email confirming that your application has been received once submitted.
Yes, once you begin your application you will be asked to set a password. Once you’ve done that you can save and leave your application at any time. You can then come back at your own convenience and log in to complete or edit your application.
Places are competitive and there are limited spaces for our programmes. If unsuccessful you can re-apply in the next application year, if you wish and if you still meet the requirements. We recommend that you check out our other Talent Academy programmes on offer that might be better suited to you or other MSc programmes in UCD.
We will be in touch with all applicants after the closing date to let you know the outcome of your application and whether you will be progressing to the next stage.
Do your research on the Food and Drink Industry, Bord Bia, and the Marketing Fellowship programme, we’ll be keen to understand your industry knowledge. Be able to communicate your motivations and align your experience to the programme and what we are looking for, we want to hear why you would be a great fit! Finally, brush up on your presentation skills and be prepared to provide examples of your previous experience in response to competency interview questions.
This programme combines on-the-job experiential learning in the form of overseas learning assignments for Irish food, drink and horticulture companies. Successful candidates are awarded a monthly scholarship bursary, and a fully funded internationally recognised MSc Masters programme at UCD Michael Smurfit Business School. No academic fees will apply.
No, as a recipient of the tax-free Bord Bia Scholarship you cannot work a part-time job or paid job during the programme.
You will not be guaranteed a full-time position in Bord Bia upon finishing the programme. However, we place a strong focus on your future career and self-development through offering a module on navigating the industry. There a multitude of networking opportunities for you while in your market e.g. trade fairs, food conferences, client engagements to name a few.
We also create a CV booklet of all participants for sharing with the Irish food, drink and horticulture industry towards the end of your programme. We are very confident that the combination of overseas learning experience and our outstanding Masters programme will advance your career in the food industry to an exceptionally high standard. Approximately 80% of alumni are retained in excellent food industry roles.
Finally, you will become a valued member of our Bord Bia Talent Academy/UCD Smurfit School Alumni network. This network provides an excellent way to connect with other food industry executives for insights sharing, jobs sharing, events, among other career development initiatives.
Marketing Fellowship Webinar


