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The National Organic Awards celebrate the achievements of Irish Organic food and drink growers and manufacturers and are held every two years in association with the Department of Agriculture, Food and the Marine.
The 2020 National Organic Awards will take place on Wednesday, October 21st, and aim to recognise developments in the sector across key categories, judged by a panel of experts.
Would you like to attend?
If you are interested in attending the National Organic Awards 2020, please register your interest today!
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Award Categories
1. Retail Award
To include products currently available through Irish Retail channels (including seasonal products that were available in
retail over the past 12 months) Judging criteria will include organic brand story, market opportunity, packaging and brand communication and relevance to Bord Bia Consumer Lifestyle Trends.
2. Private Label Award
To include products currently available through Irish Retail/Food Service channels (including seasonal products that were available over the past 12 months) Retail/Food Service products in this category must be sold under the private label (own label) brand. Judging criteria will include organic private label brand story, market opportunity, packaging and brand communication and relevance to Bord Bia Consumer Lifestyle Trends.
3. Export Award
With the export market for Irish organic products of growing importance to Irish organic producers, this award looks to recognise these products. This award is open to products being sold in the export market. Judging criteria will include export opportunity identification, evidence of export success, packaging and branding export adaptability and overcoming export challenges.
4. New and Innovative Award
Open to new products or packaging innovation launched between
January 2019 and July 2020. Judging criteria will include market insights, evidence of innovation for product or packaging and evidence of market success.
5. E-Commerce Award
Open to products being sold directly to consumers via e-commerce e.g. company website, third party shop, social media shop etc. (Online sales via Irish retailer websites are not eligible) Judging criteria will include sales analysis and on-line analytics, success of customer recruitment, evidence of business growth and packaging and branding adaptability.
6. Marketing Campaign Award
The Marketing Campaign Award is for a producer that has developed a comprehensive marketing campaign that has differentiated itself from competitors by using creative marketing communications through a single or combination of media channels. Judging criteria will include review of marketing campaign strategy and results, performance analysis and media options used.
7. Business in the Community Award
This category will acknowledge the achievements of businesses in their local communities. Producers should submit details of an example of one corporate social responsibility initiative which they have undertaken. Judging criteria will include review of overall business in the community initiative, how the initiative links with brand/product
story, the lasting impact of the initiative and its link to the UN Sustainable Development Goals.