Key Customer Management
To help support Irish food and drink companies within customer management, we have built a series of useful assets to provide guidance, support, tips and tools to help navigate the journey.
Bord Bia’s Key Customer Management model
For many years you have been telling us about the importance of building and maintaining strong relationships with customers and the challenges you face in order to win in today’s rapidly changing marketplace. You ask:
- How can we have an impact on large multinational customers?
- How can we generate wins with customers through insight?
- How do we navigate the complex structures of large organisations?
It is especially true in today’s challenging environment, that customer managers must act as partners with their customers to help them win and to drive profitable growth.
We have listened to these key themes and have developed the Bord Bia Key Customer Management Model, to enable you to be the best customer managers that you can be and ensure that you deliver a leading customer experience.
The Key Customer Management model draws on international leading thinking and provides a guide in what it takes to be a great customer manager in an Irish food and drink company.
Developed exclusively for Irish food and drink companies, the purpose of the Key Customer Management Guidebook is to provide a standalone tool, which offers information and guidance on priority areas of key customer management for you to regularly reference.
As part of our overview on Key Customer Management, we have developed a series of interviews with industry experts which bring each part of the Key Customer Management model to life.
The Client Capability team have created a suite of resources to support companies impacted by inflationary pressures. Each of these resources are underpinned by up-to-date sector-specific knowledge of the commodity inflation crisis, retailer strategies, and industry ways of working. Below you will find details of upcoming events and information from our recent Cost Inflation Webinar Series. To avail of any of these services or for further details please contact tara.hyland@bordbia.ie
As part of our focus on Key Customer Management, we have commissioned three unique webinars for Irish food and drink companies, lead jointly by Bord Bia and Brand Learning.
The ways in which we do business have been completely changed over the past few months and the role of technology has become increasingly important. Bord Bia has developed a number of resources to help your business adapt to these changes and stand out to your customers - both current and potential.
Trade Fairs have always been vital for driving sales for Irish food, drink, and horticulture companies. This guidebook has been created to support clients in their preparation and return to in-person trade fairs.