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Key Customer Management

Key Customer Management

To help support Irish food and drink companies within customer management, we have built a series of useful assets to provide guidance, support, tips and tools to help navigate the journey. 


Bord Bia’s Key Customer Management model

For many years you have been telling us about the importance of building and maintaining strong relationships with customers and the challenges you face in order to win in today’s rapidly changing marketplace. You ask:

  • How can we have an impact on large multinational customers? 
  • How can we generate wins with customers through insight?
  • How do we navigate the complex structures of large organisations?

It is especially true in today’s challenging environment, that customer managers must act as partners with their customers to help them win and to drive profitable growth.

We have listened to these key themes and have developed the Bord Bia Key Customer Management Model, to enable you to be the best customer managers that you can be and ensure that you deliver a leading customer experience.

Key Customer Management Resources