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Bord Bia’s Best in Season Campaign

Bord Bia’s Best in Season Campaign A research study by The Bord Bia Thinking House in conjunction with Behaviour and Attitudes in April and May this year reported that Irish people have increased their daily intake of fruit and vegetables. Compared to a similar study

Nursery Open Day- Focus on Tree & Soil Preparation for the Planting

Nursery Open Day- Focus on Tree & Soil Preparation for the Planting Nangle & Niesen held a socially distanced open day on the 23rd of September on their wholesale tree nursery in Aherla, Co.Cork. This is an annual trade event, and a great opportunity to see first-hand the

Let’s Grow campaign

Let’s Grow campaign Let’s Grow Research conducted post Covid-19 found that consumers find it hard to navigate the gardening category and all communication needs to be both clear and simple. There are many new consumers with an interest in gardening, but with little

Green Cities Campaign

Green Cities Campaign After the successful virtual launch of the Green Cities campaign in June, the major activities for the remainder of the year consisted of selecting candidates for the European Green Cities Award, and the Irish Green Cities award. Dublin Landings was

The Marketing Society of Ireland Award

The Marketing Society of Ireland Award At the recent Marketing Society of Ireland's Research Excellence Awards, Bord Bia’s paper "Building A Better Future For Irish Apples" won two awards for research excellence in the Brand Development & Strategy category and the overall

Mushroom Promotion in the UK

Mushroom Promotion in the UK Bord Bia has been working with CMP, Monaghan Mushrooms, Walsh Mushrooms and producer organizations in the UK to deliver a mushroom promotion in the UK, to boost mushroom sales in this important market for Irish mushrooms. The Irish mushroom

Green Cities at Bloom

Green Cities at Bloom Bord Bia sponsored a large Green Cities garden at the 2022 Bloom Show as, part of the three-year EU co-funded Green Cities for a Sustainable Europe campaign. The garden was a visual representation of the type of green landscaping it would be ideal to

Size of the Gardening Market Research

Size of the Gardening Market Research Visiting the GLAS Tradeshow on Thursday 21st July? Visit Bord Bia on Stand D2 to access all our latest research.  The hub of Bord Bia’s Insight and Innovation services, The Thinking House, is the repository of all Bord Bia research, and

Negotiation and Cost Inflation Supports

Negotiation and Cost Inflation Supports Negotiation and Cost Inflation Supports In response to the continued rising energy and input cost for producers, Bord Bia’s Client Capability team are partnering with Uspire Ltd on the delivery of negotiation and cost inflation

Amenity Horticulture Industry Day

Amenity Horticulture Industry Day Bord Bia welcomed a large number of businesses from nurseries and retailers to an Amenity Horticulture Industry Day on 18th October, the first in person event since 2019.  All of the research carried out over the last 18 months was

Easy Steps to Dream Gardens at Bord Bia Bloom

Easy Steps to Dream Gardens at Bord Bia Bloom Once again, Bord Bia brought the Dream Gardens designs to life at Bord Bia Bloom to help the public get a sense of how the garden looks in real life and encourage them to recreate the looks in their own gardens. The Coastal

GLAS Horticulture Tradeshow 2023

GLAS Horticulture Tradeshow 2023 Despite facing several pressing challenges, Ireland has an exceptional horticulture sector, with a well-trained workforce and a strong reputation, which puts us in an excellent position to accelerate its growth in 2023.  The GLAS tradeshow

Annual ‘Green Cities Europe’ seminar held in Portlaoise by IHNSA and Bord Bia

Annual ‘Green Cities Europe’ seminar held in Portlaoise by IHNSA and Bord Bia This year’s ‘Green Cities Europe’ seminar, hosted in Ireland by Bord Bia on behalf of the Irish Hardy Nursery Stock Association, drew a significant crowd to Portlaoise on Thursday. The jam-packed

Bord Bia’s National Potato Day 2023

Bord Bia’s National Potato Day 2023 Friday the 6th of October was Bord Bia's National Potato Day and a chance to celebrate the taste, versatility and nutritional benefits of potatoes. The campaign highlighted that potatoes have never been so convenient to make with a surge

Farmhouse Cheese Great Taste Award Winners

Great Taste Award Winners in Farmhouse Cheese