Search Results

Global dairy production still in growth but faces headwinds

For the first quarter of 2023 global dairy production across the main exporting countries has started to slow down according to the June 2023 edition of Bord Bia’s Global Dairy Market Report which is delivered in partnership with StoneX.

Irish Whiskey in France: A Snapshot of Where to Play

France is the fourth-largest consumer of whiskey in the world in terms of volume, presenting a remarkable opportunity for Irish whiskey producers.

Consumer food response to inflationary pressures in the UK

Recent Kantar figures (20 June 2023) show that since the start of the year, consumers have been struggling to cope with inflation in the UK, with a general rate of 10.3% in March, but 19.7% in food, pushing food prices to a 45 year high.

Global food prices in decline, but can it be sustained?

Since the invasion of Ukraine in early 2022 commodity prices have experienced a period of extreme volatility, the effects of which have been more pronounced in some regions over others.

Ready Player One? Why don’t Irish marketers ‘get’ gaming?

Marketers generally don’t miss a trick to connect with new audiences and target their branding messages effectively. Yet, there is a social activity which conservative estimates suggest is practiced by 2.7bn people around the world

Spilling the Tea on Gen Z! What food and drink brands really need to know to grow!

According to the Bank of America, $33tn is the forecast income of Gen Z globally in 2030. This is five times higher than in 2020 (Mintel UK, 2022) . Gen Z are the healthiest, most environmentally friendly generation the world has ever seen, and have grown up with a mistrust

11 top tips on how to make strategic thinking a habit

This insightful article summarises 11 top tips shared by Dorie, so that you can build your knowledge of how to make strategic thinking a sustainable habit, in the most time efficient way possible.

Ready meal growth driven by need for convenience

This insightful article will explore the annual category data set from Kantar (52 w/e 14th May 2023) and understand this performance and the key drivers of growth.

No, Radio Isn't Dead - In Fact, It's Doing Better Than Ever

According to Radio Centre Ireland, radio advertising now accounts for almost 13% of the total advertising market and continues to grow year on year.

Understanding Shopper Behaviour in Europe's Meat Market

In September 2019 Bord Bia started tracking grocery shoppers across 5 European markets (IRL, UK, NL, ITA and DE), looking for deeper insight on how shoppers make decisions at the point of purchase. We have since added Belgium and Sweden, where we began tracking in July 2020

Understanding the UK Wholesale Market Webinar

This webinar, hosted by Tom Fender of TWC Group, offered a focused overview of the UK wholesale market, the main operators within the channels and recommendations of how Irish suppliers can operate and win in this market.

5 Resources to Help you Understand Consumers and the Global Cost of Living Crisis

Ireland’s Craft Community – Bord Bia’s Craft Beer and Cider Industry Report

Bord Bia recently launched the Craft Beer and Cider Industry Report (Bord Bia 2023). The craft beer and cider industries continue to grow in Ireland to meet the demand of consumers at home and globally for premium, craft products. This article delves into some of the key p(

The frozen category continues its relevance to shoppers' needs

Characterised by flavour and format innovation, in-store promotions, and better for you, as well as treat options across meal occasions, there's something for all shoppers in the frozen aisle.

Alternative Labels Impacting the Organic Market in France

The organic retail market in France had a difficult 2023 as a cohort of consumers moved away from organic products in favour of cheaper alternatives.