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Key Customer Management Guidebook

Developed exclusively for Irish food and drink companies, the purpose of the Key Customer Management Guidebook is to provide a standalone tool, which offers information and guidance on priority areas of key customer management for you to regularly reference.

It has been designed to support the application of our new approach to key customer management and uses knowledge and practical experience to enable key customer managers to improve engagement with customers, as well as confidently develop win-win proposals that deliver commercial benefits across multiple channels.

Within it you will find more detail on each part of the Key Customer Management model, illustrations to bring each area to life, videos, as well as tools and tips to help enable you to build skills in each area. 

Download a copy of the Key Customer Management guidebook & checklist to give yourself a useful reference document which you can use personally, or with colleagues on an ongoing basis within your role as a customer manager.