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Previous Key Customer Management Webinars

Following consultation with Irish food and drink companies, Bord Bia launched a new Key Customer Management programme in late 2019 to help answer critical questions such as: "How can I engage with my current customers to develop win-win proposals that deliver sustainable commercial benefits for both our businesses?"

To meet your needs and the realities of our current situation, we have updated the programme to be delivered as a series of three webinars, each looking in-depth at a different aspect of the Key Customer Management framework. The webinars are supported by an interactive guidebook, tools, tips and videos that will shortly be available online.

 

Webinar 1: Customer at the Heart & Customer Understanding

This webinar will explore "How to put your customer at the heart of your business and how to develop great customer understanding". In our ever-evolving world, Key Customer Management is critically important and this programme will help you to update your approach and deliver profitable growth for both you and your customer, now and as you emerge into the future.

 

Creating a trusted partnership with your customer and preparing to engage with them

This webinar will explore "How you create a trusted partnership with your customers and how you prepare to engage with them".

Building on the lessons learned in our first webinar, which explored putting the customer at the heart and customer understanding, this programme will help you to update your approach and deliver profitable growth for both you and your customer, now and as you emerge into the future.

 

How to engage with your customer and ensuring excellent execution

The final webinar in our Key Customer Management series explores "How to engage with your customers and create excellent execution". Expanding on the first two webinars, which looked at putting the customer at the heart, customer understanding, trusted partnerships and preparing to engage, this programme will help you to update your approach and deliver profitable growth for both you and your customer, now and as you emerge into the future.

The webinar was hosted by Eileen Bentley and Thomas Gavin from Bord Bia, who are joined by Zoe Williams and Pedro Figueira of Brand Learning, who share their significant global experience in customer management.

Key Customer Management Supports

The webinars are supported by an interactive guidebook, tools, tips and videos that are now available online.