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Bord Bia targets over 10 million consumers with autumn beef campaigns as Anuga trade show begins

Bord Bia targets over 10 million consumers with beef campaigns as Anuga begins Minister Martin Heydon to officially launch Irish presence at the Anuga trade show in Cologne, Germany   October 9th, 2023 – Bord Bia is targeting more than 10 million European consumers with

Bord Bia appoints new South East Asia Manager

Bord Bia appoints new South East Asia Manager Bord Bia appoints new South East Asia Manager  Dublin, November 2nd  - Bord Bia has appointed Lisa Phelan to the role of South East Asia Manager. Lisa joins Bord Bia’s Global Business Development team based in Bord Bia’s

Irish pork is officially launched into the Malaysian market during agri-food trade mission

Irish pork is officially launched into the Malaysian market during agri-food trade mission Irish pork is officially launched into the Malaysian market during agri-food trade mission Irish pork is showcased in Kuala Lumpur at a special trade event on the first day of an

Bord Bia campaign to drive €15 million in dairy export growth to Malaysia and the Philippines

Bord Bia campaign to drive €15 million in dairy export growth to Malaysia and the Philippines Bord Bia campaign to drive €15 million in dairy export growth to Malaysia and the Philippines  Bord Bia campaign to promote European dairy from Ireland officially launched during

Irish Beef Exports to China Resume - Jan 2024

Bord Bia to reactivate €1.6 million campaign in China following resumption of Irish beef exports Wednesday, January 17th: The Department of Agriculture, Food and the Marine (DAFM) has confirmed the resumption of Irish beef exports to China after a ten week suspension by the

Insights and Innovation Launch

Applications open for Insights and Innovation Masters Programme, in partnership with DCU Business School February 14, 2024: Bord Bia, in association with DCU Business School, today opened applications for the 2024 MSc in Insights and Innovation. Commencing in October, this

4 Reasons to Consider the Marketing Fellowship Programme

Lead The Way: 4 reasons why you should consider the Bord Bia Marketing Fellowship Programme Bord Bia Talent Academy If you're passionate about the food, drink and horticulture industry and are looking for a stellar opportunity to grow your career, the Bord Bia Marketing

Insightful Articles

Insightful Articles Articles on this page are written by Bord Bia staff to highlight activity and developments relevant to our clients. These can be linked with new insight, market access or activation or any of the other initiatives from Bord Bia as well as developments in

Seafood Performance & Prospects Summary

Overall exports of primary seafood returned to growth in 2021, recovering by 6% to €485 million, albeit with varying trends across species. Compared to 2019, exports were 1% lower, a good result given the difficulties faced by the sector.

Culture Eats Strategy for breakfast

An insight-led approach to bridging cultural boundaries across business practices between Ireland and Germany. In essence, there are three elements that need to be designed together and be aligned to create true organisational transformation: strategy, capabilities and

Premiumisation - How it needs to shape the Irish Food and Drink Industry

A recent Brand Forum Webinar discussed the topic of Premiumisation - How it needs to shape the Irish Food Industry. It was clear from this debate that premiumisation is no longer just about price or about black & gold packaging - it's the promise of exceptional taste,

5 Must Reads for Competitive Advantage in Bakery 2021

Insight can be a key factor in setting your company apart from your competitors. Past research has found that organisations that leverage customer insights outperform peers by 85 percent in sales growth and by more than 25 percent in gross margin (McKinsey, 2019). Bord Bia

Latest start up trends in disruptive times

Digital Food Lab is an insight and strategy firm specialised in Food start up trends. In their recent report on start up trends in France they state: “In 2020, French FoodTech startups raised €606M, 50% more than in 2019 (Digital Food Lab, 2021). Growing in such a context

Development of Eco-scoring: an opportunity or obstacle for Irish beef and lamb?

For years, the French food sector has been debating the launch of an Eco-Score following the model of the now famous Nutriscore. In early 2021, a collective of companies linked to the food industry (Yuka, Openfoodfacts, Marmiton, Foodcheri…) released its own private

Five Must Reads for Competitive Advantage in Drinks

The Covid-19 pandemic had a huge impact on the drinks category. Where, how and why consumers drink shifted. As the world starts to reopen some changes might stick, while new behaviours will emerge (IWSR, 2021). Bord Bia’s library service can help you keep up to date with