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6 Key Insights to Understand the Sustainability Opportunity

Recently, Bord Bia published the results of our Global Sustainability Outlook study. It is one of the largest and most ambitious pieces of research which Bord Bia and Origin Green has ever commissioned. We interviewed: 14 thought leaders in NGO’s and Policy Groups, 25

What’s in a Name?

How food, drink and horticulture start-ups should go about choosing their brand name.

5 Must Reads on Dairy Products for Competitive Advantage - August 2021

Here at Bord Bia, we believe that third party market research can help you conduct rigorous analysis required to drive smart, strategic decision making. Not only that, it can also be used to: open your eyes to products and trends beyond your own company; seize valuable

Nocturnal Food and Drink

The consumption of food close to sleeping can be problematic: eat too much, too close to bedtime and your sleep can be disrupted due to fullness; don’t eat, and your sleep is disturbed by a rumbling stomach! Consumers faced with this dilemma need natural, nutrient dense and

More Green Cities for Europe comes to Ireland

Ireland has joined together with 12 other European countries in the EU co-financed 'More Green Cities for Europe’ promotional campaign. Ireland is committed to making cities more future-proof through the creation of green space and the use of ornamental plants. This

Seafood Futures: Four Marketplaces of Tomorrow

In light of the global food industry’s growing sustainability challenges, we must remember that 75% of the world’s diet comes from just 12 plants and five animal species (FAO, 2021). The careful management and conservation of our natural capital is crucial to the continued

5 Must Reads for Competitive Advantage – July 2021

According to McKinsey, companies that make the most of the wide array of research available to them give themselves a great competitive advantage. They give themselves the knowledge that can lead to the type of genuine insight that creates brand growth ("New insights for

Meat Shopper Insight - A year of Covid shopping has shoppers looking for variation and inspiration

In March and April of last year we were living through a scary and difficult period, the first weeks and months of the large-scale impact of Covid-19. From a shopper insight point of view, we remember the supermarket shelves running low as shoppers filled trollies. In the

There's a Bright Future for Irish Craft Beer

With 80% of craft beer and cider revenue streams shut off overnight, the entire industry was forced to pivot from on-trade to off, targeting online sales and off-trade outlets. This strategy has been a big success and we believe the amount of new consumers who entered the

Key Insights for In Store Bakery Growth in Great Britain

The second in a three-part series of Insightful Articles, this article will look at the recent Insight Study that was recently commissioned and completed by Bord Bia, which focused on the In Store Bakery (ISB) category in Great Britain. To review the first article in this

Meat Shopper Insights

We are currently in a strong period for beef in retail, according to the latest findings from our European meat shopper insights, from the period January to February 2021. The incidence of consideration and purchase of beef have increased across key European markets when

China Imported Food Tracker - Wave 2

The most recent results from Bord Bia’s China Imported Food Tracker shows that Chinese consumers may be slowly restoring their appetite for imported foods, an improvement compared to 2020.

7 Key Findings on Today's Dietary Lifestyles

A drive towards a more balanced way of being and less emphasis on perfection is the key theme emerging from our Dietary Lifestyle Study 2021. This study, an update on our 2018 Dietary Lifestyles study, was designed to understand how dietary lifestyles have evolved since

Three Trends from the Free From Expo 2021 in Amsterdam

An array of international companies exhibited their products at the Free From Functional and Health Ingredients Expo 2021 in Amsterdam in November. The Dutch are interested in this category, with 64% of all consumers having purchased ‘free from/alternative’ products and 68%

10 Trends in Health and Wellness for 2022

It is crucial for food and drink producers to understand the latest trends shaping the health and wellness sector. As noted in Bord Bia’s Consumer Lifestyle Trends research, health and wellness has been of increasing importance for a number of years, and this focus on