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How online grocery and quick commerce in Europe are changing the grocery retail landscape

In recent years the potential of the online grocery market has become evident. Covid accelerated the growth of online retail and a series of large investments and take overs will speed up these developments even more. The battle for the consumer has started. This article

4 Ps to Purchase in Italy’s Beef Sector

Price, Provenance, Packaging and Premium are four key drivers that matter to Italian beef consumers. This insightful article looks at the presence of each P in the Italian market and its relevance to the Irish beef sector.

Why Africa should be considered as an alternative Quick Service Restaurant (QSR) market?

The Quick Service Restaurant (QSR) market in Europe and the US is saturated and overflowing with well-known QSR chains such as KFC and Burger King. For this reason, international QSR chains are beginning to look further afield to markets where there is less competition,

5 Must Reads on Dairy Ingredients

A few years ago when discussing research into what makes a winning formula for dairy industry growth, McKinsey stated that “a rapidly changing consumer and global environment requires a bold new outlook” (McKinsey, 2019). The Bord Bia library service provides access to

Don’t just go with your gut! Considerations for effective engagement in the gut health market

The gut has never been more top of mind. Consumers are paying more attention and recent years has seen a growing number products and brands entering the category. However, as a sector its complicated and not without its challenges. In this article, we set out to highlight 4

The impact of Covid-19 on the food sector in China – June 2022

From the start of June, following more than two months of strict lockdowns across the country, China is cautiously re-opening. In Shanghai, where the outbreak was largest, most of the city’s 25 million residents were restricted to their residential compounds for April and

Using Sustainability as a Competitive Advantage for Irish SME’s in Food Drink and Horticulture

Sustainability is now widely considered a business-critical consideration and a must-have for staff, consumers and investors alike. Covid-19 derailed this temporarily but as we continue to emerge into a post-pandemic world the ‘Green Recovery’ movement has now started

What is a ‘Carbon Footprint’ and why does it matter?

There is increasing pressure from consumers, retailers and governments for food and drink companies to be transparent with their environmental impact across the entire value chain. This article will look at new Origin Green reporting requirements, EU policy in the pipeline

Alternative Protein market declines after period of growth

Recent analysis conducted by Gira has indicated significant declines in investment in the alternative protein market at a global level. Huge increases in the level of investment were recorded from 2018 through to 2021 when invested capital in the sector totalled $5.2

The energy challenge and potential implications for the Irish food industry

Since the Russian invasion of Ukraine, the concerns surrounding Europe’s energy security have been well highlighted. However, despite all of the reporting on this topic, uncertainty still abounds about just how severe the situation will be this winter. This article aims to

Moroccan customers value quality Irish butter

In 2021, of the 10,000mt of butter imported by Morocco, close to half was sourced directly from Ireland, with a doubling of Irish butter exports in the space of 4 years. Ireland was also the main supplier of casein with 1,800 tonnes out of a total of 3,220 tonnes and the

Key insights for growth in the German Quick Service Market

With over 83 million consumers, Germany is one of the largest markets for food and beverages in Europe (GTAI, 2022). For the Quick Service Restaurants (QSR) market in particular, value is expected to reach €15.6 billion by the end of 2022 (Bord Bia, 2022a). Given the size

Five Consumer Strategies for Controlling Spending

As inflation continues to impact our weekly grocery spending, consumers are looking for ways to control their expenditure. It is in the grocery aisles that shoppers become most aware of the impact of inflation. As a result, shoppers are looking for strategies to still meet

A PROVEN APPROACH to finding LOVE at first INSIGHT

This article in three words: Insight, Engagement, Strategy You’ve got an important customer pitch coming up and you really want to nail it with some great insight and good thinking that leads to growth. You recall a piece of insight you’ve come across previously and know

Back to Marketing Basics!

The AMA (American Marketing Association) defines marketing as the activity or business of promoting and selling products or services, including market research and advertising (AMA, 2017). A target market is a group of people with some shared characteristics that a company