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What can we learn from the 2024 Olympic Games? 4 Lessons for Irish Producers

This summer in France, the Paris 2024 Olympic and Paralympic Games hosted athletes, volunteers, media and spectators from all over the world. In the Paris region alone, between July 23rd and August 11th, over 11.2 million tourists visited Olympic-related events (Le Figaro,

Bord Bia & Aoibhín Garrihy team up to promote Irish whitefish

Bord Bia & Aoibhín Garrihy team up to promote Irish whitefish New campaign highlights quality and versatility of Irish whitefish this September As Ireland’s seafood industry continues to face challenges in the wake of Covid-19, Bord Bia has teamed up actress and presenter

Sweet Success for Strawberries - Irish Consumers’ annual spend grows to €46 million(2)

Sweet Success for Strawberries - Irish Consumers’ annual spend grows to €46 million Value of strawberry sales in Ireland increases by 25% since 2006 According to a new TNS Worldpanel report, the value of strawberry sales in Ireland reached €46 million in 2007, an increase

43% of Irish people are willing to spend money on their garden

43% of Irish people are willing to spend money on their garden Bord Bia announces the winners of annual National Amenity Horticulture Awards Pictured at the recent awards ceremony were (l-r) Rachel Doyle, Arboretum Lifestyle & Garden Centre, Carlow, winner of the Large

Savouring Success: Irish Cheesemakers win gold, silver and bronze at International Cheese Fair

Savouring Success: Irish Cheesemakers win gold, silver and bronze at International Cheese Fair Three prestigious prize winners Bord Bia is celebrating the success of three Irish cheesemakers who were awarded top prizes at a prestigious international cheese and dairy fair,

Bord Bia commences €1 million autumn campaign to develop and promote Irish organics

Bord Bia commences €1 million autumn campaign to develop and promote Irish organics Nine Irish companies are exhibiting at France’s largest organic trade show  Monday October 23rd: Bord Bia commences the largest ever promotional campaign for Irish organics, as announced

4 reasons why labelling of origin in France could actually be an opportunity for Irish lamb?

Labelling of beef origin has been mandatory in France for 20 years. From the 1st of March 2022 it will be the same for lamb, pork and poultry bought raw by the restaurants. Quite an upset for exporters in a market like France! But the threat could actually turned into an

HomeGrown Continues to Break New Ground in Showcasing the Best in Irish Horticulture

HomeGrown Continues to Break New Ground in Showcasing the Best in Irish Horticulture HOMEGROWN, the 7-part TV series sponsored by Bord Bia celebrating the Irish Horticulture industry, aired on RTE 1 for seven weeks from 7 November to 19 December 2022, and was repeated in

Bord Bia brings Taste of Ireland to global audience

Bord Bia brings Taste of Ireland to global audience Bord Bia co-ordinates St Patrick’s Day promotions for Irish food and drink As St Patrick’s Day approaches and the spotlight focuses on all things Irish, Bord Bia is preparing to bring a taste of Ireland to an international

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Food Alerts

Horticulture

Horticulture exports recorded an increase of 4% in value YOY with mushroom exports - which make up almost half of the exports for this  sector - 7% higher.

Have your say - UK Consultation on Fairer Food Labelling

Have your say - UK Consultation on Fairer Food Labelling The UK Government has launched a consultation process for fairer food labelling to ensure greater transparency around the origin of food and methods of production.  It relates to a new tiered system of labelling that

Brain Food – Trends Regarding Diet and Mental Health

Health and wellbeing have been identified as one of the key Consumer Lifestyle Trends by Bord Bia (Bord Bia, 2019). Consumers have become increasingly aware of the influence that their diet has on their body, and the COVID-19 pandemic has heightened this awareness even

10 Key Trends in Food, Nutrition & Health 2023

As the end of the year approaches, it is a good time to prepare for what is to come in 2023. Health and wellness will continue to be of vital importance to consumers. Mintel has identified wellbeing as one of their seven core drivers of consumer trends (Mintel, 2022), and

Brand Forum - Instagram for Food and Drink Brands