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China Imported Food Tracker - Wave 2

The most recent results from Bord Bia’s China Imported Food Tracker shows that Chinese consumers may be slowly restoring their appetite for imported foods, an improvement compared to 2020.

7 Key Findings on Today's Dietary Lifestyles

A drive towards a more balanced way of being and less emphasis on perfection is the key theme emerging from our Dietary Lifestyle Study 2021. This study, an update on our 2018 Dietary Lifestyles study, was designed to understand how dietary lifestyles have evolved since

Three Trends from the Free From Expo 2021 in Amsterdam

An array of international companies exhibited their products at the Free From Functional and Health Ingredients Expo 2021 in Amsterdam in November. The Dutch are interested in this category, with 64% of all consumers having purchased ‘free from/alternative’ products and 68%

10 Trends in Health and Wellness for 2022

It is crucial for food and drink producers to understand the latest trends shaping the health and wellness sector. As noted in Bord Bia’s Consumer Lifestyle Trends research, health and wellness has been of increasing importance for a number of years, and this focus on

Opportunities and barriers for Irish organic produce

Bord Bia undertook a trade insight study to investigate the current realities in domestic and overseas organic products across all categories, within seafood the focus was on mussels and salmon.

5 Sources of Insight for Responsible Living

One of the Consumer Lifestyle Trends that Bord Bia have identified as impacting the world of Food and Drink is Responsible Living. This trend relates to the ways in which consumers are striving to become more mindful citizens ("Bord Bia Consumer Lifestyle Trends -

Irish Take Home Seafood Market Peformance 2021

Overall performance remained strong through 2021 with the total ROI Seafood Market up by +1.9% YoY. Whilst purchase volumes declined YoY, the growth was driven by increases in average prices per kg (Kantar, 2021).

Trade Mission: Irish Food in the UAE & Saudi Arabia

The Middle East is heavily reliant on food imports due to the limited agricultural resources in the desert. It is estimated that GCC countries import up to 90% of the food they consume! With Ireland exporting 90% of the food we produce, this is a huge opportunity for

Will UK consumers be eating in more by choice or necessity?

The arrival of COVID 19 resulted in some significant changes to peoples’ lives in terms of how or where they worked to how they socialized or lack thereof. Food consumption patterns were also subject to change. With the relaxation of restrictions in recent months raises the

Irish Whiskey champions the spirit of recovery in 2021

The IWSR recently released their market analysis figures for 2021 and Irish whiskey continued its strong recovery following the difficulties of 2019 and 2020. Global retail sales of Irish whiskey increased by 23% with over 14 million 9-litre cases sold (IWSR 2021).

A Slice of the $300b pie: The fast food opportunity in USA

Bord Bia has recently conducted a number of pieces of market research to understand how fast food (or Quick-Service Restaurants) are emerging from the pandemic into 2022. One of the markets where we have done this is the USA, the home of fast food (Bord Bia, 2022).

Camembert war, most French controversy ever?

France loves PGO, there are more than 100 PGO for food products in France not including drinks. One of the most famous, PGO “Camembert de Normandie” is at the heart of the so called Camembert war.

How Inflation is Changing Shopper Behaviour in the Meat Aisle

In the face of rising prices, shoppers have to find ways to make their money stretch further. This is impacting how they shop, something we can clearly see in the Q2 2022 report from Bord Bia’s Meat Shopper Insight tracker.

Learning from Failure

Companies will often take inspiration from the success of their competitors, but there can be just as much to learn from the failures of others. Knowing what has failed in the past, and understanding the reasons behind this failure can help prevent the same mistakes being

EU Campaigns - “Putting Ireland on the map as a food producer”

The first week of September was a busy and rewarding week for Bord Bia’s ongoing European Union (EU) campaigns. Bord Bia officially launched the Asian leg of two of its EU Co-funded campaigns, promoting European beef, lamb and dairy from Ireland across seven Asian markets.