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Purpose before profit can give brands an edge

As brands strive for relevance and growth, a clear purpose brought to life in compelling ways can help brands get noticed and chosen. Brand Purpose can be described as a higher order reason for a brand to exist than just making a profit. At a strategic level ESG

5 Must Reads to help you win in the Meat Category

In a 2019 interview with Forbes, Julie Anna Potts, president and CEO of the North American Meat Institute, noted that “consumer insights will be critical for companies to bring innovation, convenience, health and value to the meat case” (Fromm, 2019). In the intervening

10 Great Free Sources on Inflation

This article will highlight 10 great free sources that can help Irish suppliers keep track of inflation and develop strategies to mitigate its effects and build resilience. Curated by Bord Bia’s Librarians, these sources can help you save time and free you up to make more

10 Key Trends in Food, Nutrition & Health 2023

As the end of the year approaches, it is a good time to prepare for what is to come in 2023. Health and wellness will continue to be of vital importance to consumers. Mintel has identified wellbeing as one of their seven core drivers of consumer trends (Mintel, 2022), and

Global Dairy Prices Showing Signs of Weakening

According to Bord Bia’s latest Global Dairy market report, it would appear that the growth in dairy prices which have been on an upward trajectory since 2022, appears to be showing signs of weakening (Bord Bia, 2022).

Fast Food in France is booming. How can Irish producers get on board?

France is a nation renowned for its culinary excellence and eating traditions. The toque-adorned chefs still exist and the appetite for Michelin starred cuisine remains strong. However, in recent years the explosion of France’s Quick Service Restaurants (QSR) or fast food

Irish beef is back in China! But how does the Chinese market look now?

January 5th, 2023 marked the end of a two and a half year suspension on Irish beef exports to the Chinese market. There have been significant changes in the world and in China’s beef market during our time of suspension, this article will give you a clearer picture on what

3 Key Trends to Watch out for in UK Foodservice

The UK eating out market was estimated at a value of £95.2 billion in 2022 (Lumina Intelligence, 2022). The channel experienced a significant bounce back last year following two years of Covid-19 related restrictions. Looking ahead, foodservice will be challenged by the

7 keys to success for every Irish brand, ingredient or technology commercialisation strategy

In the March 2023 edition of New Nutrition Business, Julian Mellentin wrote an authoritative article featuring several editorials and case studies which illustrate some of the well-proven keys to success that every brand, ingredient or technology commercialisation strategy

5 Strategies to Build a Sustainable Reading Habit

This article in three words: Strategy, Reading, Habit

Has the at home Covid-19 coffee craze began to slow now office working has returned?

As part of our Kantar report series for the prepared consumer foods category, the performance of the hot beverage category in the Irish retail channel was reviewed.

5 Key Sources of Insight for Winning in the Dairy Category

The Bord Bia library has a wide range of reports that can provide client companies with the insights needed to win in the dairy category. Below is an overview of some recent publications now available from the library. These cover specific categories and markets, and also

Who is the Irish Chilled Ready Meals Shopper and what do they want?

Following last week’s article providing an overview of the Chilled Ready Meals category in the Irish market, this insightful article provides a summary of the main findings from Shopper Intelligence’s presentation by taking a deeper dive into answering the questions of how

How to win with the British Meat Shopper in the Meat Fish and Poultry category?

At a recent Bord Bia’s biannual meat trends seminar, the IGD (Institute of Grocery Distribution) presented on What Matters to the British Meat Shopper. The following topics were covered:

Poor weather takes the shine off the BBQ season

The poor weather in Summer 2023 impacted more than our holiday plans, it also put a dampener on meat sales for the barbeque season.