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Garden Market 2018 Report

Promotional Activity

Gardening TV Advertising Campaign

Garden TV Advertising Campaign To further support the amenity horticulture industry during this time, Bord Bia developed our first above the line gardening advertising campaign ‘Let’s Get Growing’ which was fully supported with a social media campaign and a revamped

Bord Bia's Readiness Radar

Bord Bia's Readiness Radar As Ireland and many of our export markets begin to emerge from lockdown and face into a different post-COVID-19 world, existing risks have not gone away. In March 2020, Bord Bia launched the Bord Bia Readiness Radar, a new risk diagnostic tool

Potatoes, Prepare to be Surprised

Potatoes, Prepare to be surprised - Europes favourite since 1538 - Live & Dine Fresh potatoes remain Ireland’s most popular main meal carbohydrate and are deeply engrained in the food habits of the country. However, nowadays they face two main challenges; a long-term

Food Dudes

Food Dudes Programme Prior to school closures, the Food Dudes Programme successfully completed its four-block intervention for the 2019/2020 school year, with a total of 700 schools and 112,962 pupils taking part. In response to school closures, a revised Phase 3 Food Dudes

The David Robinson Memorial Lecture

The David Robinson Memorial Lecture Bord Bia is the proud sponsor of the annual David Robinson Memorial Lecture, a prestigious event designed to remember the contributions of the late David Robinson and provide an opportunity for horticultural students to come together to

Bord Bia’s Best in Season Campaign

Bord Bia’s Best in Season Campaign A research study by The Bord Bia Thinking House in conjunction with Behaviour and Attitudes in April and May this year reported that Irish people have increased their daily intake of fruit and vegetables. Compared to a similar study

Nursery Open Day- Focus on Tree & Soil Preparation for the Planting

Nursery Open Day- Focus on Tree & Soil Preparation for the Planting Nangle & Niesen held a socially distanced open day on the 23rd of September on their wholesale tree nursery in Aherla, Co.Cork. This is an annual trade event, and a great opportunity to see first-hand the

Let’s Grow campaign

Let’s Grow campaign Let’s Grow Research conducted post Covid-19 found that consumers find it hard to navigate the gardening category and all communication needs to be both clear and simple. There are many new consumers with an interest in gardening, but with little

Green Cities Campaign

Green Cities Campaign After the successful virtual launch of the Green Cities campaign in June, the major activities for the remainder of the year consisted of selecting candidates for the European Green Cities Award, and the Irish Green Cities award. Dublin Landings was

The Marketing Society of Ireland Award

The Marketing Society of Ireland Award At the recent Marketing Society of Ireland's Research Excellence Awards, Bord Bia’s paper "Building A Better Future For Irish Apples" won two awards for research excellence in the Brand Development & Strategy category and the overall

Mushroom Promotion in the UK

Mushroom Promotion in the UK Bord Bia has been working with CMP, Monaghan Mushrooms, Walsh Mushrooms and producer organizations in the UK to deliver a mushroom promotion in the UK, to boost mushroom sales in this important market for Irish mushrooms. The Irish mushroom

Green Cities at Bloom

Green Cities at Bloom Bord Bia sponsored a large Green Cities garden at the 2022 Bloom Show as, part of the three-year EU co-funded Green Cities for a Sustainable Europe campaign. The garden was a visual representation of the type of green landscaping it would be ideal to

Size of the Gardening Market Research

Size of the Gardening Market Research Visiting the GLAS Tradeshow on Thursday 21st July? Visit Bord Bia on Stand D2 to access all our latest research.  The hub of Bord Bia’s Insight and Innovation services, The Thinking House, is the repository of all Bord Bia research, and