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Immunity Opportunity

The Health and Wellness trend has been to the forefront in driving changes in consumer behaviour with respect to food choices over the last decade. But since the outbreak of Covid19 across the world in 2020, focus has shifted to our immune system and its role in fighting

3 Key Lessons from Rude Health to Inform Your Business Strategy

This FoodAlert article will discuss 3 key lessons from Rude Health that can be used to help inform your business strategy. The lessons shared on 1) naturally functional, 2) plant-based, and 3) packaging have been sourced from New Nutrition Business, a world leading

Covid Gives Extra Boost to the Dairy Assortment in the Netherlands

Consumer demand has been on the rise for dairy during the Covid crisis in the Netherlands. The increase in some subcategories is expected to hold as foods that can protect our immune systems are likely to grow in popularity. In this article a closer look at the category and

The “Quality Turn”: The Growing Opportunity in Africa

Africa is emerging as the world’s next great consumer market. 4 of the world’s fastest growing economies are on the continent and the population is increasingly young, urban and middle class. With these shifts, there has been a so-called “quality turn” in the continent’s

Breakfast Trends in Germany To Wake Up To!

When it comes to starting the day right, dairy and cereal products are the bestsellers in Germany. The German food industry generates over 2.3 Billion-Euro profit from breakfast products alone. Here are some of the trends driving breakfast consumption in the market.

The importance of labelling in France and Belgium post lockdown

The coronavirus crisis has changed consumer behaviour significantly. With health and economy at play, consumers have become more conscious than ever of the food that they consume and where it comes from. Consequently, the labels on product are more impactful than ever on

ProWein Trade Fair

ProWein Trade Fair

Hot Beverage Webinar: Kantar 12 month read and Insomnia Market Trends

Hot Beverage Webinar: Kantar 12 month read and Insomnia Market Trends

French B2B Webinar

French B2B Webinar

Meat Marketing Seminar 2023

Bord Bia welcomed over 200 attendees to our annual Meat Marketing Seminar last Friday, January 13th, to review the Irish and global meat industry and look ahead at the opportunities and challenges in 2023 and beyond. The seminar was opened by Minister Martin Heydon TD, and

Brand Forum Webinar: A Healthy Appetite for Innovation

In Conversation with Tim Spector & Modern Baker

Key Insights from Yoghurt in Germany 2024 Report

This article will provide a brief synopsis of the Yoghurt in Germany 2024 report. Germany is among the top consumers of yoghurt in the EU with a market worth over €2.5 billion, and Ireland has only scratched the surface. Despite growth of 123% in Irish yoghurt exports in

Drinks Performance & Prospects Summary

In 2021, overall drinks exports increased by 19% to be worth €1.62bn - a strong recovery after the unprecedented difficulties for the sector in 2020. This left the value of exports similar to 2019 levels. The recovery was driven by strong exports of Irish whiskey and cream

Meat Shopper Insight – How to reinvigorate the beef category?

Considering a slow start to the year, where Irish beef exports to Britain and European markets were slow to gather momentum, there has been a steady upturn in the beef trade since mid April. Cattle prices in Ireland, UK, Europe, have increased steadily, reaching highpoints

Sustaining Craft: An Insight into the Sustainable Practices of Craft Breweries

Irish consumers and customers alike place a strong importance on sustainability when choosing a craft beer. This was reflected in Bord Bia’s Cultivating Craft research, which found that 49% of consumers found a craft beer’s sustainability messaging appealing and retailer